Youthforia Makeup Brand Faces Backlash Over Shade 600 Controversy
Makeup company Youthforia is facing a wave of criticism over its Shade 600 foundation, which has been described as “black paint, no undertones” by beauty experts and Black creators. The controversy has led to several retailers dropping the brand, raising questions about the company’s commitment to inclusivity.
What is Youthforia?
Youthforia is a makeup brand known for its innovative products, such as shimmering lip gloss and blush oil that adjusts to the skin’s pH. Despite gaining popularity and securing a significant investment from Mark Cuban on Shark Tank, the brand faced backlash with the release of its Date Night Skin Tint Serum Foundation. The limited shade range for dark skin tones sparked criticism of the brand’s inclusivity efforts.
Youthforia Foundation Controversy Explained
The controversy surrounding the Youthforia foundation mainly revolves around Shade 600, which has been likened to “black paint” by critics. Beauty influencer Golloria George’s viral video comparing the foundation to actual black face paint highlighted the lack of inclusivity in the brand’s product range. Subsequent backlash led to major retailers dropping the brand and the removal of Shade 600 from Youthforia’s website.
Youthforia’s Response
Despite the backlash, Youthforia has yet to issue a formal apology. The company did, however, release a statement on Instagram reaffirming its commitment to providing inclusive products. Promising to examine current and future products for inclusivity, Youthforia acknowledged the need for improvement in its shade ranges. Customers are now waiting to see if the brand will take concrete steps to address the controversy and improve its offerings.
In conclusion, the Shade 600 controversy is a stark reminder of the importance of diversity and inclusivity in the beauty industry. As consumers and advocates continue to hold brands accountable, Youthforia faces a critical moment in reevaluating its product offerings and commitment to serving all skin tones.
Do better, Youthforia.