Telemundo Deportes was a big success with Tuesday’s CONCACAF FIFA World Cup qualifying match, which took place between Canada & Mexico.
The match attracted 2.1 Million viewers and 1 Million adults between 18-49 years during its window,becoming Telemundo’s most-watched sporting event since the 2019 Copa America Final Brazil vs. Peru. At 10:30 PM ET, the match reached 2.4 Million viewers and 1.1 Million adults 18-49.
Canada’s 2-1 win over Mexico fueled Telemundo to become the #1 broadcast network in primetime during 8-11 p.m. ET among adults aged 18-49 and 18-24, regardless of their language. Nielsen also placed Telemundo at #2 among all broadcast and Cable networks.
On cable, Universo’s Canada vs. Mexico simulcast, coupled with the earlier Jamaica vs. USA game, propelled the network to the #1 ranking on Spanish cable among total viewers and adults 18-49 during primetime and total day.Universo’s telecast of Canada vs. Mexico delivered 393,000 total viewers and 194,000 adults 18-49 during the match window. Jamaica 1-1 tied USA with 239,000 viewers total and 94,000 adults 18-49.
Online, Telemundo Deportes’ digital coverage on Tuesday, which featured livestreams of all four matches, delivered 6.6 million minutes watched and generated 362,000 stream starts. In total, during November’s qualifying window that featured seven matches, online generated 9.5 million minutes watched, with over 545,000 stream starts across Telemundo and Universo digital platforms.
Telemundo will host the CONCACAF FIFA World Cup Qualifiers in 2022. The final match days begin January 27.