Joe Wicks launched his BBC Children In Need campaign. This encourages people to participate in local parkrun events by joining Maidenhead walkers.
The Walk With Joe initiative, which is led by The Body Coach, a fitness expert, hopes to encourage communities to walk the routes together with their family and friends in order to improve their mental and physical health.
The campaign will take place over the first two weekends of November. Participants will also be asked for donations.
What an amazing morning in Maidenhead with @BBCCiN 💛 Thank you so much to everyone that came along 🙌🏻 #WalkWithJoe… https://t.co/Dfcno0VSwZ
— Joe Wicks (@Joe Wicks)
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He tweeted the following after taking part in Saturday’s first event: “What an amazing morning in Maidenhead with @BBCCiN. Thank you so much to everyone that came along.”
Speaking to Kirsten O’Brien for BBC Radio Berkshire, Wicks estimated that around 1,000 people had turned up to the event which he felt was a great achievement.
He stated: “I love seeing when people come together through fitness. Seeing young children enjoy exercise and actually want to be here on a Saturday morning – that’s amazing.
“Fitness changed my life. If I didn’t have exercise as a kid I would have been overwhelmed, I would have turned to other things.
“So for me, it really, really changed the direction of my life, I think.”
Joe Wicks @thebodycoach was @maidenparkrun today.
It was his first Walk with Joe for @BBCCiN.… https://t.co/mrM0ZtGCHU
— BBC Radio Berkshire (@BBC Radio Berkshire)
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The campaign, which is being led by a fitness coach, aims to encourage people to be active even during colder months.
“What I want to do is bring people together, move their bodies, get them feeling active and kind of inspire them to keep moving throughout the year because these winter months can get quite difficult,”He added.
“So I’m hoping that people leave with a little bit a smile on their face and people if they can and they’re able to donate some money for Children In Need and we can raise a few quid.”
Wicks will also walk a 30-mile ultramarathon for Children In Need on November 18, starting at MediaCityUK, and finishing in 10 hours to reach Children In Need Great Spotacular Appeal.
He will be joined by special guests such as charity fundraisers or celebrity friends along the way.
Funds raised will be used to provide basic necessities for children and families in poverty, as well as support organisations that provide food banks and community meals.
Children In Need of The Great Spotacular will be broadcast on BBC One and iPlayer, November 18th at 7pm.