The times have changed, and it seems like companies, consumers, and ultimately everyone, are experiencing difficulties. Many are now realizing the importance of digitization and are starting to see online business opportunities and ideas that they did not see before. These somewhat turbulent structural changes in society are forcing many to reinvent themselves and start new businesses that meet the demands of the new profile of the digital consumer since it is the only way to “survive”.
Economic Feasibility
Although starting an online business does not require a large investment, since you do not have to pay for premises, electricity bills or furniture, you do have to have some minimum savings. For example, to hire hosting and a domain, invest in specific marketing actions to accelerate the sales of your online business, or hire a graphic design agency to convey a corporate identity and optimize your brand image. These are the main factors to bear in mind: the method to attract new customers; calculation of design budgets, marketing, accounting, etc; financial predictions (fixed and variable expenses, and even predictions in times of crisis); and of course, to count on the help of professionals (management or agencies).
Networking with Colleagues
Meeting other peers in the sector and connecting with them will help you continue to grow as a professional. Don’t see them as rivals; both online and offline, you will not be able to achieve your goals alone. So, in order to start your own online business successfully, you need to collaborate with other bloggers and entrepreneurs. For example, you can ask them to write as a guest author on their blog or magazine and, thus, make yourself known through these means.
Subscriber List
Whatever business you choose to start online, having a list of quality subscribers will be the basis of your project. Remember that when you get leads, you get important data (such as their name and email) about the user interested in your brand. In this way, you will be able to nurture that potential client, following a strategy, whether it is email marketing, content marketing or other actions. In order to achieve these data, you should: add a subscription form to your website to collect those leads; a tool to manage the list of subscribers (an effective and cheap one is Active Campaign), and include a lead magnet on your blog or website to capture new leads.
Ideas for Online Businesses
- Digital services: think of something you master (programming, design, writing, nutrition, psychology, etc.) and provide online services to your clients. For example, in marketing there are a number of more creative and in-demand jobs from home.
- Consulting or coaching: this is similar to the previous one, but here the professional accompanies the client until the problem is resolved. Audits, coaching, legal services, strategic consulting or tax/labor advice are included.
- Online training: The objective is to train someone on a specific topic to improve their life or their professional skills. It is about selling courses, ebooks, online seminars, educational workshops or even creating a virtual academy.
- Software: The sale of a software is usually ideal after having your clients for a few years, either through training, coaching or consulting. You detect a need of your target and offer a solution through software. This can be sold as a product or service, or by subscription.
Examples of Successful Online Businesses
A good example of successful online business can also be found in entertainment industry, and websites related to video gaming or iGaming. In fact, it´s one of businesses that kept growing and developing even more through Covid-19 pandemics, as many people were in need of online entertainment. Websites such as, JackpotCity NZ are in constant demand as they help you find safest betting webpages and are perfect for players looking for high-quality casino games. You will learn how to claim free spins, and you will receive 50 no deposit free spin on the pokie Boom Galaxy when registering a new account.
In conclusion, there are many successful online businesses, you just have to find the one that works for you and choose a field you are good at.