Beyoncé first made headlines in August when Tiffany & Co. revealed that they’d teamed up for a new project. The company announced that the superstar had become only the third person to wear the stunning 128.54-carat Tiffany Diamond, with one of the others being none other than Audrey Hepburn (via Vogue). The yellow diamond featured on a necklace which has more than 100 carats of diamonds and gorgeous promotional snaps showed Beyoncé looking every inch the queen in the iconic piece.
The following month, Beyoncé’s Tiffany ad debuted, also featuring her husband, Jay-Z. In the minute-long ad, Beyoncé can be seen playing piano with the iconic necklace draped over her back as she performs the classic “Moon River.” The video shows her apart from Jay-Z as he plays old home movies of her wearing the necklace, while she’s seen making her way back to him on a private jet and then in a luxury vehicle wearing the yellow diamond.
The campaign is titled “About Love” and appears to show Beyoncé giving a nod to Hepburn’s character in “Breakfast at Tiffany’s,” Holly Golightly. It was shot by the director of Beyoncé’s “Black Is King” project, Emmanuel Adjei, and was described by Tiffany & Co. on Twitter as showing “an iconic love” and “a beautiful story.”
And it didn’t take long for the praise to start pouring in from fans around the world…