Yellowstone continues to defy gravity — and an industrywide decline in linear ratings. The Season 4 finale of Paramount Network’s hugely popular drama starring Oscar winner Kevin Costner hit a new series high with 9.3 million total viewers in Live+Same Day, up +81% vs. the Season 3 finale (5.2 million). Jan. 2’s closer beat the Season 4 premiere (8million) and became the most-watched cable telecast since. The Walking DeadSeason 8 premiered on AMC October 2017 (11.4 Million).
Season 4: The Finale YellowstoneThis series, which saw a major protagonist being killed off, also established new series levels in L+SD for adults 18-49, and 25-54. It produced 1.9 million P18-50, an increase of 95% vs. the S3 (975K) as well as 2.6 million P25-54 (up 100% vs. the S3 (1,3 million). The boost has helped YellowstoneBe the #1 Series in 2021 on broadcast, cable, and premium in both demos.
The finale’s simulcast on Paramount Network and CMT attracted 10.3 million total viewers, up +79% vs. S3 finale (5.8 million). The episode gathered more than 11,000,000 viewers on premiere night, which included simulcast and Paramount Network encores.
Additionally, Yellowstone was the #1 most social show on Sunday. The finale marked the series’ most social telecast ever, surpassing the prior season finale by +115%. Season 4 was the #1 most-social cable drama during its run.
“Yellowstone continues to shatter records with more than 11 million viewers tuning into the season finale, proving we’ve hit a cultural nerve – from the center of the country to each of the coasts – and still have lots of room to grow on linear,”Chris McCarthy, ViacomCBS Media Networks’ President and CEO. “Our strategy to franchise Yellowstone into a universe of series to fuel growth for Paramount+ is already exceeding expectations with 1883 and Mayor of Kingstown proving to be two of the top titles.”
Taylor Sheridan, John Linson co-created this book. Yellowstone It is the foundation of a growing Taylor Sheridan universe, ViacomCBS. It was used this season to launch two Paramount+ series from Sheridan. YellowstonePrequel 1883Also available: Mayor Of KingstownBoth of these received linear airings from Paramount Network behind YellowstoneThey also stream on P+
Yellowstone,Along with other Taylor Sheridan series is co-produced and produced by 101 Studios as well as MTV Entertainment Studios. Ron Burkle, Stephen Kay, David C. Glasser and Art Linson executive produce 101 Studios along with John Linson and Bob Yari.
“It is incredibly rewarding to see the Yellowstone audience continue to expand even as we come to the close of our 4th season,” Glasser said. “This expansion is a true testament to the original voices and universe that Taylor created. Our partners at ViacomCBS and MTV Entertainment Studios have supported Taylor’s universe utilizing linear and Paramount+ to fuel each other and continue to build the viewership.”
Yellowstone follows the Dutton family, led by John Dutton (Costner), who controls the largest contiguous ranch in the United States, under constant attack by those it borders – land developers, an Indian reservation, and America’s first National Park.
Costner is not the only actor in the cast. Yellowstone‘s fourth season included Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards, Ian Bohen, Finn Little, Ryan Bingham and Gil Birmingham with Will Patton.