{"id":96873,"date":"2022-04-29T04:00:15","date_gmt":"2022-04-28T22:30:15","guid":{"rendered":"https:\/\/centralrecorder.com\/cozy-doc-honors-an-indie-retailer-standing-fast-in-changing-times\/"},"modified":"2022-04-29T04:00:15","modified_gmt":"2022-04-28T22:30:15","slug":"cozy-doc-honors-an-indie-retailer-standing-fast-in-changing-times","status":"publish","type":"post","link":"https:\/\/centralrecorder.com\/cozy-doc-honors-an-indie-retailer-standing-fast-in-changing-times\/","title":{"rendered":"Cozy Doc Honors an Indie Retailer Standing Fast in Changing Times"},"content":{"rendered":"
\n

In an era when someone can impulsively decide to buy Twitter for billions \u2014 and millions more will follow every moment of the timeline \u2014 A.B. Zax\u2019s \u201cHello, Bookstore\u201d feels like the panacea many people may not have realized they\u2019ve been missing.<\/p>\n

Zax is clearly among those who believe there is no better way to spend some time than to wander into a cozy, tattered, overstuffed hideaway like the titular shop, while chatting with its obsessive and garrulous owner-curator. And so that\u2019s just what he does, while inviting us to put down our phones, and share the experience.<\/p>\n

Matt Tannenbaum has reigned over The Bookstore since 1976, regaling every customer with stories about the time Tom Stoppard came in, or reading them a bit of poetry he thinks might fit their mood. His neighbors in Lenox, Massachusetts, know just how fortunate they are, and they are as dedicated to Tannenbaum as he is to them. They bring him food and news and requests, and he refuses to hand over their purchases until they take care of an untied shoelace or hear some Edna St. Vincent Millay.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\"NYC\u2019s<\/p><\/div>\n

Zax began shooting his first feature in 2019, with the vague intention of paying tribute to a place he himself loves. But in March of 2020, he found himself with a new story to tell: Tannenbaum, who is 75, couldn\u2019t keep his store open during the first COVID wave. But he couldn\u2019t afford to close it down, either. So we stand inside the shop alongside him, as his loyal customers shout their orders and credit card numbers through the glass door before stepping aside while he opens it to place their books on the curb. <\/p>\n

His resolutely Luddite approach isn\u2019t just charming; it\u2019s so sincere and open-hearted it might half-break your heart. Especially because, even as he works all day \u2014 fussing over displays of new and used titles, ringing up merchandise at his Victorian cash register,\u00a0carefully\u00a0wrapping gifts in kraft paper \u2014 he knows this method is no longer sustainable.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\"Amazon<\/p><\/div>\n

\u201cI\u2019m not a businessman,\u201d he admits, \u201cI\u2019ve just been doing it by the seat of my pants. I\u2019m like the old guy shuffling along saying, \u2018Oh, I have that Schopenhauer. I\u2019ve been waiting 12 years for you to walk in!’\u201d He\u2019s living the fantasy so many have had: a life surrounded and defined by books and the people who love them.<\/p>\n

But this fantasy is also his reality, and one that\u2019s only grown more challenging. \u201cIf I stop to think about the finances or the future,\u201d Tannenbaum sighs, \u201cmy mind stops. I can\u2019t imagine.\u201d Eventually, though, the pile of debts comes due. And while it wouldn\u2019t do to give away the ending, it\u2019s safe to assume that there are plenty of people who\u2019d buy a novel based on Tannenbaum\u2019s life.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\"Kimmel<\/p><\/div>\n

It would have been nice, in fact, to learn a little more about that life. But Zax\u2019s gentle, fly-on-the-wall perspective keeps us primarily in the present, reminding us that all we need is right there inside the shop. (And its equally endearing wine bar, called \u2014 what else? \u2014 Get Lit.)<\/p>\n

As a result, anything we learn comes directly from Tannenbaum\u2019s daughter, his customers, and his own, ever-ready stash of stories. And that\u2019s OK; it\u2019s soul-affirming enough just to spend time with this tight-knit community and its beloved literary refuge. As Tannenbaum insists, \u201cThere\u2019s a book for everyone.\u201d \u201cHello, Bookstore\u201d is the movie for all those who believe him.<\/p>\n

\u201cHello, Bookstore\u201d opens in NYC April 29 and LA May 13.<\/em><\/p>\n

\n

\n<\/p>\n

<\/div><\/div><\/div><\/div><\/div>\n

<\/notag>\n<\/p>\n<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

In an era when someone can impulsively decide to buy Twitter for billions \u2014 and millions more will follow every moment of the timeline \u2014 A.B. Zax\u2019s \u201cHello, Bookstore\u201d feels like the panacea many people may not have realized they\u2019ve been missing. Zax is clearly among those who believe there is no better way to […]<\/p>\n","protected":false},"author":51,"featured_media":96874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,3,105,106],"tags":[],"jetpack_featured_media_url":"https:\/\/centralrecorder.com\/wp-content\/uploads\/2022\/04\/1651185016_Cozy-Doc-Honors-an-Indie-Retailer-Standing-Fast-in-Changing.png","_links":{"self":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/96873"}],"collection":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/comments?post=96873"}],"version-history":[{"count":0,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/96873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media\/96874"}],"wp:attachment":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media?parent=96873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/categories?post=96873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/tags?post=96873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}