{"id":74950,"date":"2022-01-31T14:23:03","date_gmt":"2022-01-31T08:53:03","guid":{"rendered":"https:\/\/centralrecorder.com\/uk-audiences-spent-triple-the-time-watching-bbc-than-netflix\/"},"modified":"2022-01-31T14:24:14","modified_gmt":"2022-01-31T08:54:14","slug":"uk-audiences-spent-triple-the-time-watching-bbc-than-netflix","status":"publish","type":"post","link":"https:\/\/centralrecorder.com\/uk-audiences-spent-triple-the-time-watching-bbc-than-netflix\/","title":{"rendered":"UK Audiences spent triple the time watching BBC than Netflix"},"content":{"rendered":"\n
\n

EXCLUSIVE<\/strong>: UK viewers spent triple the time watching the BBC compared to Netflix last year, according to a report from leading media analyst Enders Analysis that marks the streamer\u2019s 10th anniversary in the nation.<\/p>\n

Enders\u2019 in-depth report set out to \u201cprovide context\u201d to Netflix\u2019s rapid UK growth since 2012, finding that the proportion of total UK viewing to Netflix was 7% in 2021, compared to 22% for the BBC.<\/p>\n

Netflix was equal with Channel 4, but well below ITV (16%), and YouTube (14%). The streamer\u2019s proportion of UK viewing has risen over the past decade although remained broadly flat last year. Enders estimates that 16.7M UK households subscribed to Netflix in the last decade. This figure has not fluctuated over the past decade.<\/p>\n

The analysis comes following the UK government\u2019s decision to freeze the BBC licence fee for the next two years, with many of the corporation\u2019s staunchest opponents pointing to Netflix\u2019s superior catalogue and similar price tag. At \u00a313.99 ($18.80) per month, a Premium Netflix subscription is slightly more expensive than the \u00a3159.50 ($214.08) annual licence fee, with Netflix\u2019s \u00a39.99 ($13.40) Standard package around \u00a33 ($4) per month less.<\/p>\n

The BBC\u2019s defenders point out that it produces programming in areas that Netflix will never touch, such as news, arts, radio and education.<\/p>\n

Enders\u2019 report signalled that Netflix\u2019s UK penetration could ramp up if it continues to \u201centice older viewers,\u201dA group that spends more time watching TV than others.<\/p>\n

Between 2019 and 2021 (which included approximately nine months of lockdown), the average amount of Netflix watched per person per day by over 65s doubled from less that five minutes to around 10 minutes, while viewing time for 55-64 year-olds soared to 15 minutes per daily.<\/p>\n

The number of youth viewers grew in 2020, but they fell last year.<\/p>\n

This could be due to the entry of rivals such as Disney+, who quickly secured international subscribers.<\/p>\n

According to Enders, the number of subscribers to SVoD services that don\u2019t have a Netflix or Sky sub doubled last year to 2.2M.<\/p>\n

The analysis is entitled\u00a0Netflix \u2013 A decade in the UK,\u00a0<\/em>also pointed to the way in which Netflix has relied on traditional broadcasters\u2019 programming and, in turn, how broadcasters require Netflix\u2019s money in order to meet super-inflated drama budgets.<\/p>\n

In the past six months, BBC One\u2019s\u00a0The Salisbury Poisonings\u00a0<\/em>ITV\u2019s\u00a0Downton Abbey\u00a0<\/em>and Channel 4\u2019s\u00a0Ackley Bridge\u00a0<\/em>have all appeared in Netflix\u2019s top-10 most-watched list.<\/p>\n

Shiny hit BBC dramas like Jenna Coleman-starring are now in turn. The Serpent<\/em>\u00a0Dracula\u00a0<\/em>And\u00a0Giri\/Haji<\/em>Without co-production investment from Netflix, this would have been impossible.<\/p>\n

As Netflix commissions more fully-funded original programming from the UK, Enders forecast a decline in its number of co-produced offerings, which could have ramifications for the traditional broadcaster\u2019s ability to compete.<\/p>\n

\u201cThe new streaming market has revealed that Netflix is taking a progressively larger proportion of declining long-form viewing time,\u201dThe report was also added. \u201cWe believe that predominantly this is a product of better distribution and experience, rather than of inherently superior content.\u201d<\/p>\n

Enders added that Netflix\u2019s UK commissioning team is now \u201cpopulated with people who have built their careers within UK broadcasters and indies.\u201d<\/p>\n

Anne Mensah, Netflix\u2019s UK-based VP of Content, spent many years plying her trade for the BBC and Sky, for example.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

EXCLUSIVE: UK viewers spent triple the time watching the BBC compared to Netflix last year, according to a report from leading media analyst Enders Analysis that marks the streamer\u2019s 10th anniversary in the nation. Enders\u2019 in-depth report set out to \u201cprovide context\u201d to Netflix\u2019s rapid UK growth since 2012, finding that the proportion of total […]<\/p>\n","protected":false},"author":51,"featured_media":74951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,3,105,106],"tags":[],"jetpack_featured_media_url":"https:\/\/centralrecorder.com\/wp-content\/uploads\/2022\/01\/UK-Audiences-Spent-Triple-The-Time-Watching-BBC-Than-Netflix.jpg","_links":{"self":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/74950"}],"collection":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/comments?post=74950"}],"version-history":[{"count":0,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/74950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media\/74951"}],"wp:attachment":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media?parent=74950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/categories?post=74950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/tags?post=74950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}