{"id":63427,"date":"2022-01-06T14:40:54","date_gmt":"2022-01-06T09:10:54","guid":{"rendered":"https:\/\/centralrecorder.com\/masked-singerproducer-argonon-reveals-acquisition-plans-and-la-focus\/"},"modified":"2022-01-06T14:42:03","modified_gmt":"2022-01-06T09:12:03","slug":"masked-singerproducer-argonon-reveals-acquisition-plans-and-la-focus","status":"publish","type":"post","link":"https:\/\/centralrecorder.com\/masked-singerproducer-argonon-reveals-acquisition-plans-and-la-focus\/","title":{"rendered":"\u2018Masked Singer\u2019Producer Argonon reveals Acquisition Plans and LA Focus"},"content":{"rendered":"\n<div>\n<p><strong>EXCLUSIVE<\/strong><em>: Masked Singer UK<\/em>And\u00a0<em>Hard Cell <\/em>Argonon, a super-indie company, is in advanced discussions regarding potential acquisitions of the West Coast. It has also moved its U.S. Development team to LA.<\/p>\n<p>The move comes as CEO James Burstall forecasts the London-headquartered outfit\u2019s \u201cbiggest year yet,\u201d with a focus on M&amp;A and West Coast expansion and 200 hours\u2019 worth of production confirmed.<\/p>\n<p>Burstall stated that a \u201cstrategic growth plan through international expansion and creative acquisition\u201dThe group will likely be enlarged before the end of 2022.<\/p>\n<p>Deadline understands that there are discussions about possible West Coast acquisitions and partnerships. There will be more in the coming months and weeks. Argonon will soon move its U.S. Development team from New York to L.A.<\/p>\n<p>Burstall and Shirley Escott are responsible for the West Coast Office, which opened in 2020.<\/p>\n<p>Argonon recently acquired the UK brand agency Nemorin Film + Television, as well as new factual indie Studio Leo. It has eight labels. <em>Masked Singer \/ Masked Dancer\u00a0UK\u00a0<\/em>producer Bandicoot Scotland and Netflix\u2019s Catherine Tate-starring <em>Hard Cell\u00a0<\/em>indie Leopard Pictures, which is also behind the BBC\u2019s popular Christmas adaptation of <em>Worzel Gummidge.<\/em><\/p>\n<p>Argonon has revealed a new brand under its strapline. \u201cThe World Watches,\u201d with a new logo debuting on New Year\u2019s Day on ITV\u2019s <em>Masked Singer\u00a0UK.<\/em><\/p>\n<p>\u201cOur new brand identity is the visualisation of our ambitions and aspirations, and our brand proposition is brave and exciting, capturing the breadth of our content, the diversity of our people, the globality of our business and the diversification of our business model,\u201dBurstall.<\/p>\n<p>Rich Turner, Global Comms Director, oversaw the rebranding.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EXCLUSIVE: Masked Singer UKAnd\u00a0Hard Cell Argonon, a super-indie company, is in advanced discussions regarding potential acquisitions of the West Coast. It has also moved its U.S. Development team to LA. The move comes as CEO James Burstall forecasts the London-headquartered outfit\u2019s \u201cbiggest year yet,\u201d with a focus on M&amp;A and West Coast expansion and 200 [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":63428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,3,105,106],"tags":[],"jetpack_featured_media_url":"https:\/\/centralrecorder.com\/wp-content\/uploads\/2022\/01\/\u2018Masked-SingerProducer-Argonon-Reveals-Acquisition-Plans-And-LA-Focus.jpg","_links":{"self":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/63427"}],"collection":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/comments?post=63427"}],"version-history":[{"count":0,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/63427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media\/63428"}],"wp:attachment":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media?parent=63427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/categories?post=63427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/tags?post=63427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}