{"id":140365,"date":"2022-10-15T21:01:59","date_gmt":"2022-10-15T15:31:59","guid":{"rendered":"https:\/\/centralrecorder.com\/halloween-ends-opening-to-43m-diluted-by-peacock-day-date\/"},"modified":"2022-10-15T21:02:39","modified_gmt":"2022-10-15T15:32:39","slug":"halloween-ends-open-to-43m-diluted-by-peacock-day-and-date","status":"publish","type":"post","link":"https:\/\/centralrecorder.com\/halloween-ends-open-to-43m-diluted-by-peacock-day-and-date\/","title":{"rendered":"\u2018Halloween Ends\u2019 Open to $43M, Diluted by Peacock Day and Date"},"content":{"rendered":"\n
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\n\tSATURDAY AM<\/strong> There\u2019s about $10M missing from the current theatrical marketplace this weekend. <\/p>\n

\n\tProjections for Universal\/Blumhouse\/Miramax\/Trancas\u2019 Halloween is Over <\/em>were expected to come in around $55M and now it\u2019s looking like $43.4M<\/strong>. Clearly tracking didn\u2019t account for the theatrical-day-and-date factor. Yes, it\u2019s still a profitable gross against the film\u2019s $30M production cost, and Uni\u2019s theatrical distribution in its date execution and the studio\u2019s marketing aren\u2019t to blame here. Those departments didn\u2019t do anything wrong. Also don\u2019t point a finger at Paramount\u2019s third awesome weekend for Smile<\/strong><\/em>(–35% with $12M<\/strong>Chances are that genre lovers are watching both movies. I don\u2019t even think Halloween is Over<\/em>\u2018 C+ Cinemascore is a reason here (the lowest grade in the recent franchise subset trilogy from David Gordon Green).<\/p>\n

\nHowever, one executive from a studio points out this: \u201cIt\u2019s hard to underestimate the day-and-date factor\u201d. Evidently, despite the fact Peacock, which is on whichHalloween is Over <\/em>It is also available in 15M paid subscribers homes (a small number compared to the competition). <\/p>\n

\n\tRiddle me this, Jeff Shell: So you take a branded film, deflate its optics by making it day-and-date with a headlined lower box office number in exchange for financials, streaming viewership and subscriber numbers which can\u2019t be immediately publicly disclosed? Or will be released in weeks. Or will it never be? Or may be leaked to the Wall Street Journal <\/em>(remember Trolls World Tour <\/em>According to sources, it is estimated that this number could be close to $100 million. It is happening at a time where the theatrical side of the business is suffering and lacks product. Wall Street is falling in love with streaming<\/a>? It doesn\u2019t matter that Halloween is Over <\/em>It will gross more than Barbarian <\/em>Or Don\u2019t Worry Darling. <\/em>Of course it will, it\u2019s a franchise movie, duh. It’s money being left on the table. This is a reminder that equity players are not in Halloween is Over <\/em>Blumhouse and Trancas, as well as Miramax were all bought out in their entirety for this experiment. Uni will only receive a global distribution fee. <\/p>\n

\n\tEssentially, if you think about it, by not going completely theatrical, there\u2019s about $5M which isn\u2019t going back to Universal this weekend in pure film rental (roughly 50% of the pic\u2019s missing $10M). This could be even more as day-and date movies see a huge drop.Halloween Kills <\/em>Weekend 2 saw a 71% drop in sales, and this was also on Peacock. Halloween Kills <\/em>In regards to the $49.4M opening generated with a 2x leg out factor of $92M. Peacock subscriptions fees are paid by NBCUni and they keep it. Right now there\u2019s a deal going on where Peacock can be yours for $19.99\/year<\/a>. So, NBCUni is banking on more subscribers than 250,000 signing up? Are those subscribers going to stay? You can have your demo by inviting Halloween is Over <\/em>What is the difference between date and day? Do you have any questions for older people? The majority of them were between 18 and 34 years old Halloween is Over <\/em>At 65%, business The conventional wisdom is that streaming subscribers who sign up off movies don\u2019t stick; they stick around for the series. Halloween is Over<\/em>PostTrak is rating it 2 1\/2 stars, 64% If business slows down tonight due to word-of mouth, it will also impact the OTT services. It’s not exactly a win-win situation. <\/p>\n

\nWhat are your ideas for celebrating? Halloween is Over <\/em>As a win? It is not in viewership. The 30-day viewership is the first. Halloween Kills <\/em>was 2.8M in terrestrial Smart TV homes per Samba TV, and that\u2019s not a lot next to the 4.1M who watched Matt Reeves\u2019 Batman<\/em> <\/em>It was available on HBO Max for seven days after it had completed its theatrical run of 45 days. When it comes to frosh streamers right now, it\u2019s not about viewership, it\u2019s about subscribers. Even if 10M viewers watched, Halloween is Over <\/em>This weekend at Peacock, how much was that fueled by piracy? And copied passwords. This is a hard-hitting analysis of money earned versus money lost. What\u2019s the worth in diluting a brand to prop a struggling streaming service? <\/p>\n

\nPerhaps you, Peacock just need to build your own. House of Dragon.<\/em><\/p>\n

\n\tWarnerMedia wisely learned from the wrongs of practicing the upside-down economics of day-and-date, and NBCUni, I don\u2019t know why you haven\u2019t learned that yet. Streamers could embrace the theatrical window with Netflix and its streaming services. Glass Onion: The Knives Out Story <\/em>experiment. John Fithian, the outgoing NATO President\/CEO, stated at CinemaCon that: \u201cSimultaneous release is dead as a serious business model, and piracy is what killed it.\u201d <\/p>\n

\nNBCUniversal: Keep up with the times. <\/p>\n

\n\t*****<\/p>\n

\nYou can also find other diagnostics Halloween is Over<\/em>: The third Green-directed pic has now matched its predecessor. Halloween kills <\/em>Concerning its Rotten Tomatoes critic score at 39%. Audiences aren\u2019t that far from disagreeing with reviewers at 57% on Rotten Tomatoes. There was a lot of diversity here with 33% Caucasian, 37% Latino, Hispanic, 19% Black, 4% Asian, and 7% Other. The film was a success in the South, South Central, and Midwest. The Cinemark Tinseltown El Paso had the highest grossing movie. A third of all ticket sales were made on the Premium Large Format screen. <\/p>\n

\n<\/div>\n

\n\tOn the limited side of the box office, United Artists Releasing\u2019s Till <\/strong><\/em>Gross $96K<\/strong>Yesterday at 16 theaters across five markets for what appears to have been a $229K<\/strong> first weekend or $14,3K<\/strong>Theater average. Solid numbers I hear from the Chinonye Chukwu directed drama\u2019s play in NYC, LA, Chicago, Washington DC and Atlanta with a great turnout at AMC Phipps Plaza in Atlanta.<\/p>\n

\n\tFocus Features\u2019 expansion of Tar<\/em><\/strong> <\/em>There were anywhere from 4 to 36 theaters in 13 cities. $110K<\/strong>Friday is a turning out to be an a $360k <\/strong>second weekend or $10K<\/strong>Theater. Good numbers, I hear them in NYC, LA San Francisco San Francisco, Toronto, Chicago and San Francisco. <\/p>\n

\nThe total ticket sales for the weekend are estimated at $82.3M. This is 24% less than the $108.9M that was made last year. The big movies were bigger back then. There is no time to die <\/em>And Venom: Let There Be Violence <\/em><\/p>\n

\n\t1.) Halloween is Over <\/strong><\/em>(Uni) 3,901 theatres, Fri $20.2M<\/strong>, 3-day $43.4M<\/strong>\/Wk 1<\/p>\n

\n\t2.)\u00a0Smile<\/strong>\u00a0<\/em>(Par) 3,612 theatres (-47), Fri\u00a0$3.73M\u00a0<\/strong>(-31%), $12M<\/strong>\u00a0(-35%), 3-day\u00a0$70.7M<\/strong>\/Wk 3<\/p>\n

\n\t3.)\u00a0Lyle, Lyle Crocodile\u00a0<\/strong><\/em>(Sony), 4,350 theatres, Fri\u00a0$2M <\/strong>(-43%), 3-day\u00a0$7.25M<\/strong> (-36%)\/Total: $22.6M<\/strong>\/Wk 2<\/p>\n

\n\t4.)\u00a0The Woman King\u00a0<\/em><\/strong>(Sony) 2,565 -777 theaters Fri\u00a0$1.35M<\/strong> (-26%), 3-day\u00a0$3.765M\u00a0<\/strong>(-27%)\/Total\u00a0$59.8M<\/strong>\/Wk 5<\/p>\n

\n\t5.)\u00a0Amsterdam\u00a0<\/strong><\/em>(Dis), 3,005 theaters Fri\u00a0$888K <\/strong>(-66%),, 3-day\u00a0$2.9M <\/strong>(-54%)\/Total: $12M<\/strong>\/Wk 2<\/p>\n

\n\t6.)\u00a0<\/strong>Don\u2019t Worry Darling<\/strong>\u00a0<\/em>(NL\/WB), 2,734 theaters (-590), Fri\u00a0$740K\u00a0<\/strong>(-35%), 3-day\u00a0$2.3M<\/strong>\u00a0(-34%)\/Total\u00a0$42.5M<\/strong>\/ Wk 4<\/p>\n

\n\t7.)\u00a0Barbarian<\/strong>\u00a0<\/em>(20th\/Dis1) 1,805 theaters (355), Fri\u00a0$406K\u00a0<\/strong>(-35%)\u00a03-day\u00a0$1.3M<\/strong>\u00a0(-39%)\/Total\u00a0$38.9M<\/strong>\/Wk 6<\/p>\n

\n\t8.)\u00a0Bros\u00a0<\/strong><\/em>(Uni) 2,201 theatres (-1,155), Fri\u00a0$290K\u00a0<\/strong>(-57%) 3-day\u00a0$900K\u00a0<\/strong>(-58%)\/Total $10.8M\/<\/strong>\u00a0Wk 3<\/p>\n

\n\t9.)\u00a0Terrifier 2\u00a0<\/strong><\/em>(Iconic), 700 theaters (-186).\u00a0Fri $250K <\/strong>(-2%), 3-day\u00a0$803K<\/strong>Total (even)\u00a0$2.2M<\/strong>\/Wk 2
Talk about a window working for a low-budget horror film \u2014 this Iconic Releasing title from filmmaker Damien Leone is holding firm in sync with its $805K opening weekend. <\/p>\n

\n\t10.) Top Gun Maverick<\/strong> <\/em>(Par) 902 theaters (-225) Fri $200K<\/strong> (-11%), 3-day $680K<\/strong> (-16%), Total: $715.8M<\/strong>\/Wk 21<\/p>\n

\n\tFRIDAY, MIDDAY UPDATE<\/strong>This is the moment Halloween is Over<\/strong> <\/em>isn\u2019t looking as super as the forecasts had predicted \u2014 meaning in the $50M range. Still, at a $43M<\/strong> opening, it\u2019s not shabby for a film that cost $30M. It’s a trilogy. Universal can brag that it\u2019s the sixth year in a row (8th time) that the studio has had a No. 1 opening with a horror movie after 2017\u2019s Get Out <\/em>2018\u2019s Halloween, <\/em>2019\u2019s Us, <\/em>2020\u2019s Freaky, <\/em>2021\u2019s CAndyman <\/em>and Halloween Kills <\/em>and this year\u2019s Nope <\/em>And Halloween is over<\/em><\/p>\n

\n\tToday, including last night\u2019s $5.4M previews, looks to be $20M<\/strong>At 3,901 theatres, only 12% are below Halloween Kills\u2019 <\/em>first day. Maybe there will be a West Coast or late night bump, but that\u2019s what the numbers are looking like as of now against historical comps ofHalloween <\/em>And Halloween is Dead. <\/em>The last Michael Myers movie posted a 24% Friday\/previews-to-Saturday decline. <\/p>\n

\nRelishMix’s social media platform saw nothing but blue sky forHalloween ends <\/em>saying that chatter spins positive about\u00a0the film\u2019s title, Halloween is Over<\/em>, as they assume it\u2019s a teaser for the future of the franchise, noting that \u201cMichael Myers can never die because of his immortality.\u201d <\/p>\n

\nThe trick or treat iconography is also a part of the brand’s history. Halloween<\/em>First released 44 years ago as a teenager, Curtis’s film is still popular. Super fans are also calling-out the film\u2019s creator John Carpenter who composed this sequel. <\/p>\n

\nThe total social media reach across YouTube, Instagram and Facebook is 146.5M. This is lower than the 2018 title, which was close to 193M, but about the same for Twitter. Halloween Kills <\/em>147M. Curtis Richards and Kyle Richards are the leaders in social media outreach with 7.8M and 6.3% respectively. <\/p>\n

\nCurtis was confirmed in writing Jimmy Kimmel<\/em>That Halloween is Over <\/em>This is her last. Halloween <\/em>film\u2026<\/p>\n

\n

<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n<\/figure>\n
\n<\/div>\n

\n\tMaybe Paramount\u2019s Smile<\/strong> <\/em>This is how they are stealing some business: The Parker Finn horror film’s third weekend is expected to decrease 37%. $11.75M<\/strong>A running total of $70.5M<\/strong>. Friday $3.6M<\/strong>-32% in 3,612 theaters <\/p>\n

\n\tThe second weekend of Sony\u2019s Lyle Lyle, Crocodile<\/strong> <\/em>With a $1.9M<\/strong>Friday, -48% and 3 days of $7M<\/strong>At 4,350 theaters, 47% and ten days of $22.4M<\/strong>.<\/p>\n

\n\tFourth is TriStar\u2019s The Woman King <\/strong><\/em>at 2,565 theaters, and a 5th Thursday of $933K<\/strong>, -29%, $3.5M<\/strong>Weekend, -32% for an annual total of $56.6M<\/strong>.<\/p>\n

\n\tFifth place is New Regency\/20th Century Studios\/Disney\u2019s Amsterdam <\/strong><\/em>For a 3,005 price, $900K<\/strong>Friday, -66%; second weekend $2.9M<\/strong>, -55% and ten days of $11.9M<\/strong>.<\/p>\n

\n\tFRIDAY AM UPDATE <\/strong>Universal\u2019s release of Blumhouse, Miramax and Trancas\u2019 Halloween is Over <\/strong><\/em>On Thursday night, we saw $5.4M<\/strong> from 3,200 theaters with showtimes beginning at 5 p.m. That figure is +11% from last year\u2019s Halloween Kills<\/em>\u2018 previews, which were $4.85M. <\/p>\n

\n\tRELATED: \u2018Halloween Ends\u2019 Review: Jamie Lee Curtis Promises This Is It For Her And Michael Myers \u2013 Really??<\/strong><\/p>\n

\nThe third Halloween <\/em>The movie by David Gordon Green is in a subset of the trilogy and will gross approximately $55M at 3,901 theatres. Halloween is Over <\/em>cost $30M before P&A. The pic wasn\u2019t exclusive to theaters for one night before also hitting streaming service Peacock on the paid subscriber tier; it became available at 8 pm ET, Deadline has just learned. Again, it\u2019s not that Universal doesn\u2019t have any faith in theatrical, Peacock at 15M paid subscribers and needs more. Similar to Halloween kills <\/em>which Uni also pulled this theatrical day-and-date on, the studio has bought out the creative players\u2019 backends, making them whole as though the movie was a tentpole hit given the pivot to Peacock. <\/p>\n

\n\tGreen\u2019s first Halloween <\/em>Jamie Lee Curtis played Laurie Strode in 2018’s movie. She earned $7.7M in previews on Thursday night and $76.2M for her first weekend. It was also the fourth best October opening. And, more astonishingly, it electrified what is usually a dead zone of films in this time period. <\/p>\n

\nUni was theatrical on a date last year Halloween Kills <\/em>To be safe for moviegoers and to spike Peacock Subs, The opening of the pic was the best for horror films during the pandemic. It also made the top two for day-and-date titles (after). Black Widow<\/em>\u2018s $80M) with $49.4M after a $4.85M Thursday previews, which repped 21% of the pic\u2019$22.8M on Friday the 1st. <\/p>\n

\n\tCritics largely liked Green\u2019s 2018 Halloween <\/em>It scored 79% on Rotten Tomatoes and received a B+ from the audiences. But film critics are refusing to give the sequels a chance. Halloweens Kills <\/em>And Halloween is Over <\/em>respective 47% and 39% Rotten grades. Auds gave Halloween Kills <\/em>A B- CinemaScore (average grade for a movie of the genre is between a B+ and a C+).<\/p>\n

\n<\/div>\n

\n\tOpening limited this weekend is United Artists Releasing\/Eon\u2019s Chinonye Chukwu-directed drama Till<\/em><\/strong> <\/em>Available at 16 locations in five countries. The movie about Emmett Till\u2019s mother, who vows to expose the racism behind his 1955 lynching, stands at 100% off 43 reviews on Rotten Tomatoes in the wake of its New York Film Festival world premiere. Till <\/em>In the coming weeks, we will be expanding to other markets and theaters. <\/p>\n

\n\t\u2018Till\u2019NYFF Review: Chinonye Chukwu Takes The Emmett Till Story With Love<\/strong><\/p>\n

\n\tAmong those films in regular release, Paramount\u2019s horror pic Smile<\/strong> <\/em>Grossed an estimated $1.5M <\/strong>Yesterday, -8% at 3,659 from Wednesday, putting its two week running total at $58.6M<\/strong> after a $26.4M<\/strong>Second week. In its third round, the movie is expected to relax by 55%. <\/p>\n

\n\tSony\u2019s family animated\/live-action title Lyle Lyle, Crocodile <\/strong><\/em>Its first week ends with $15.4M<\/strong>There are 4,350 theaters. Thursday’s estimated cost was $700K. This is +16% more than Wednesday. <\/p>\n

\n\tNew Regency\/20th Century Studios\/Disney\u2019s David O. Russell period comedy, Amsterdam<\/strong>, <\/em>It is expected to lose up to $100M. $9M<\/strong>3,005 theaters Thursday was approximately $440K<\/strong>-15% starting Wednesday <\/p>\n

\n\tRELATED : Peter Bart: An Autopsy of DOA \u2018Amsterdam\u2019Fears for Other Grownup Fall Releases<\/strong><\/p>\n

\n\tBooked at 3,342 theaters, TriStar\u2019s The Woman King<\/strong> <\/em>The fourth week of its fourth week is over $7.2M<\/strong>For a total running sum of $56M<\/strong> after a $420K<\/strong>Thursday at 3:34 PM +10%<\/p>\n

\n\tNew Line\u2019s Don\u2019t Worry Darling <\/em><\/strong>The third week of the year saw an increase in $5.2M<\/strong>At 3,324, a $40.2M<\/strong>Running total after a $365K <\/strong>Thursday: -2% from Wednesday <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

SATURDAY AM There\u2019s about $10M missing from the current theatrical marketplace this weekend. Projections for Universal\/Blumhouse\/Miramax\/Trancas\u2019 Halloween is Over were expected to come in around $55M and now it\u2019s looking like $43.4M. Clearly tracking didn\u2019t account for the theatrical-day-and-date factor. Yes, it\u2019s still a profitable gross against the film\u2019s $30M production cost, and Uni\u2019s theatrical […]<\/p>\n","protected":false},"author":51,"featured_media":140367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,3,105,106],"tags":[],"jetpack_featured_media_url":"https:\/\/centralrecorder.com\/wp-content\/uploads\/2022\/10\/\u2018Halloween-Ends-Opening-To-43M-Diluted-By-Peacock-Day.jpg","_links":{"self":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/140365"}],"collection":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/comments?post=140365"}],"version-history":[{"count":1,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/140365\/revisions"}],"predecessor-version":[{"id":140368,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/posts\/140365\/revisions\/140368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media\/140367"}],"wp:attachment":[{"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/media?parent=140365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/categories?post=140365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centralrecorder.com\/wp-json\/wp\/v2\/tags?post=140365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}