{"id":138044,"date":"2022-10-08T03:57:00","date_gmt":"2022-10-07T22:27:00","guid":{"rendered":"https:\/\/centralrecorder.com\/were-rooted-in-innovation-audio\/"},"modified":"2022-10-08T03:57:14","modified_gmt":"2022-10-07T22:27:14","slug":"were-rooted-to-innovation-audio","status":"publish","type":"post","link":"https:\/\/centralrecorder.com\/were-rooted-to-innovation-audio\/","title":{"rendered":"‘We’re Rooted to Innovation’ (Audio)."},"content":{"rendered":"\n
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Isabel Rafferty Zavala explains that innovation is the foundation of digital and streaming entertainment companies<\/p>\n

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Canela Media has been around for three years, but its founder and CEO Isabel Rafferty Zavala believes that the company, which includes Canela TV. Canela Music. Canela News. And the upcoming Canela Kids. <\/p>\n

\u201cWe\u2019re rooted in innovation. I think that\u2019s the difference. Most [digital TV] does come from entertainment, we come from the ad tech side first,\u201d she said on this week\u2019s episode of \u2019s\u00a0\u201cTech vs Media\u201d podcast<\/a>\u00a0with host Richard Wolpert. \u201cBy creating technologies [for] the Latino community, we believe that\u2019s the best way to compete against Univision and Telemundo.\u201d<\/p>\n<\/div>\n

Register to learn more<\/p>\n

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Rafferty Zavala believes Canela has a logistical advantage because it is a smaller company. \u201c[By] being nimble and finding opportunities, [we are] able to move quicker in the streaming war. So speed is key. We\u2019re really leaning heavily on that,\u201dShe said. \u201cI can\u2019t compete with the billions of dollars [Univision and Telemundo] are doing in production. However, we have good content, and I think innovation is a way to win. Because the dinosaurs cannot move as fast, and innovation requires quick movement.\u201d<\/p>\n

\n\t\t\t\t\t\t\t\t\t\"Vox<\/p><\/div>\n

Canela TV will soon launch 570 hours worth of original programming. \u201cSecretos de Villanas,\u201dA reality series that combines the best of both worlds. \u201cbad girls\u201dof Telenovelas, which will be released on October 20. Canela\u2019s Chief Content Officer, Jerry Leal is one of the masterminds behind Bravo\u2019s \u201cReal Housewives\u201dFranchise and believes it could become a bigger reality hit.<\/p>\n

\u201cI think it\u2019s going to be a huge franchise for the Latino community,\u201dRafferty Zvala. \u201cWe thought it was going to be more like \u2018The Real Housewives,\u2019 but we were surprised to see that actually they created a sisterhood in a beautiful way. Instead of fighting against each other, like we\u2019re used to seeing, it\u2019s an incredible support group. The fans already are going crazy for it. They continue to bombard us, \u2018When is it coming out? Can you bring it out early?\u2019 So there\u2019s this huge momentum building.\u201d<\/p>\n

Click the link below to listen to the complete episode.<\/p>\n