What is the TikTok Berries, Cream Trend?

TIKTOK has been known for producing some interesting trends over the years.

Most recently, the Devious Licks trend made headlines after TikTok banned the hashtags and videos from their site but focus has now switched to the “Berries and Cream” trend.

TikTok's Berries and Cream trend started from a 2007 Starbusts commercial


TikTok’s Berries and Cream trend started from a 2007 Starbusts commercialCredit: YouTube

What is the TikTok “Berries and Cream” trend?

Although most people think that berries and cream are synonymous with yogurt, TikTok users know better.

Unlike the “Devious Licks” trend, the “Berries and Cream” one is harmless and has to do with remixing popular songs and sounds that have the words berries and cream.

Starburst’s 2007 Starburst commercial was the first to advertise the discontinued berry-creme flavor of the candy.

In the commercial, one actor is heard saying “Have you tried this new Berries and Creme Starburst?” before a second person, that is dressed like Shrek villain Lord Farquaad, responds and asks “Pardon me, what kind of Starburst did you just say?”

The actors then break out into song and dance singing: “Berries and creme, berries and creme, I’m a little lad who loves berries and creme.”

What songs are being remixed in the berries and cream trend?

Some of the most popular songs being remixed include:

The trend was first started by Justin McElroy, @hoopsmcelroy, when he posted a clip of the commercial on TikTok with the caption, “Please make great art with this sound, it’s what we all need.”

Since then, the hashtag #berriesandcream has over 690 million views while the hashtag #berriesandcreamremix has over 30 million views.

The trend involves remixing popular songs and sounds that have the words "berries" and "cream."


The trend involves remixing popular songs and sounds that have the words “berries” and “cream.”Credit: TikTok

What is TikTok’s Devious Licks trend?

While the “Berries and Cream” trend might be harmless, in late September 2021, the “Devious Licks” trend started going viral and sparked backlash that eventually made the site ban all related content.

The “Devious Licks” trend is where students stealing paper towel dispensers, lab equipment, and school bus parts.

Some students have gone as far to steal parking signs and school laptops.

After posting a video about a bag of disposable surgical masks that they had stolen from school, user jugg4elias started the trend on September 1, 2021.

School administrators began imposing severe consequences on those caught taking part in the challenge as it grew in popularity.

“For those that are participating, please know that when we do catch you we will discipline you to the fullest extent and you will be arrested and you will be responsible for any of the monetary damages that have been done,” One TikTok user recorded a school statement.

“Because of the antics of a few, we don’t have soap in any of the boys’ restrooms…nor do we have any more soap dispensers so you will not be able to thoroughly wash your hands.”

TikTok banned the hashtag associated with the trend and tried to remove all related videos, but new hashtags keep popping-up faster than the app can control.

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