Do you want to know how to maintain success? The original model.
In a sharp U-turn from the recent Victoria’s Secret campaigns, that have been a bit less supermodel and a lot more woke, they have gone back to their original format of almost scarily sexy women in their undies.
In 2021, after some very troubling revelations about its former billionaire CEO Leslie Wexner’s relationship with convicted sex offender Jeffrey Epstein, the brand’s image went from one of perfect fantasy to, well, a bit like Dove’s 2004 real women campaign.
The new creative director Raul Martinez said things like: “It has to have a purpose” and his teenage daughter told him to: “Do it for us.
“The Gen Zs.”
But it would seem after a couple of years of soul searching and realising the Gen Zs aren’t going to pay their wages, the label is back with the if-it-ain’t-broke-don’t-fix-it crew of sleek gazelles in tiny undies.
The super-beautiful Naomi Campbell (53), Gisele Bündchen (43) Emily Ratajkowski (32) and Hailey Bieber (26) have been hired.
And fans are delighted, with comments including: “Finally some REAL ANGELS ARE BACK!!!”
Let’s face it: if I wanted to see a normal woman in her underwear, I’d just look in the mirror.