Do you want to know how to maintain success? The original model.
In a sharp U-turn from the recent Victoria’s Secret campaigns, that have been a bit less supermodel and a lot more woke, they have gone back to their original format of almost scarily sexy women in their undies.
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In 2021, after some very troubling revelations about its former billionaire CEO Leslie Wexner’s relationship with convicted sex offender Jeffrey Epstein, the brand’s image went from one of perfect fantasy to, well, a bit like Dove’s 2004 real women campaign.
The new creative director Raul Martinez said things like: “It has to have a purpose” and his teenage daughter told him to: “Do it for us.
“The Gen Zs.”
But it would seem after a couple of years of soul searching and realising the Gen Zs aren’t going to pay their wages, the label is back with the if-it-ain’t-broke-don’t-fix-it crew of sleek gazelles in tiny undies.
The super-beautiful Naomi Campbell (53), Gisele Bündchen (43) Emily Ratajkowski (32) and Hailey Bieber (26) have been hired.
And fans are delighted, with comments including: “Finally some REAL ANGELS ARE BACK!!!”
Let’s face it: if I wanted to see a normal woman in her underwear, I’d just look in the mirror.
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