Has Snoop DoggDid you hack the algorithm?
The veteran hip-hop multihyphenate is constantly reinventing the formula for what it means to be a star, a rapper and a mogul. He has been recognized as a top star on the music industry over the last few years. Hollywood Walk of FameDef Jam has appointed him as a strategic consultant. Guinness World RecordAs a result, he was tapped for a 2022 Super Bowl Halftime ShowHeadliner and co-host the 2021 Puppy Bowl, with Martha Stewart as a frequent (and sometimes unlikely) collaborator.
He’s going beyond hacking it to presenting it with his new album “Snoop Dogg Presents Algorithm” (now streaming), a 25-song compilation project. The “Gin and Juice”A rapper can only have one single track. “No Bammer Weed,” on the album, which mostly features collaborations with other artistsAnd songs by other performers.
Snoop showcases the best of the east and west coasts, from Mary J. Blige and Ice Cube to newcomer Blxst, connecting generations of hip-hop.
We rounded up the best features on the album:
‘New Oldie,’ feat. Eric Bellinger, Usher
Snoop Dogg taps Usher and Eric Bellinger for a smooth R&B-infused song that positions itself as an “oldie”The new generation. “This is a new oldie // Latеr, I’ma look back and say ‘This used to be my jam,’ ” Usher and Bellinger croon on the track. Snoop Dogg is a fan of nostalgic records and often raps about his hopes and dreams. “bein’ on records that they played at the barbecue.”
‘Big Subwoofer,’ feat. E-40, Ice Cube and Too $hort (Mount Westmore).
Mount Westmore is back. Snoop, L.A. trailblazer and Mount Westmore make up the hip-hop supergroup. Ice CubeBay Area legends E-40 und Too shortReturns for a track that should be heard through a real big subwoofer. Snoop said it: “everybody eatin'” on the song (one of the project’s singles), its bumping bass the perfect backdrop for each of their signature flows.
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‘Murder Music,’ feat. Jadakiss & Benny the Butcher – Busta Rhymes
The next track, which is another single from the album’s collection, has an instant switch-up to East from West. New York’s hip-hop elite get grimy with a horror-tinged beat, as Snoop effortlessly raps the “Murder Music”Chorus between Benny’s punctuated prose Jadakiss’Raspberry bars Busta RhymesGuttural growl
feat. “Go to War” Blxst
Blxst, L.A.’s latest talent, returns to the West. His music has become a viral hit on social media throughout the year. Blxst sings-raps about a passion he is willing to share. “Go to War”For, and the accompanying videoMixes in scenes from retro blaxploitation eras like Snoop Dogg, with a sky high Afro.
‘Diamond Life,’ feat. Mary J. Blige & DJ Cassidy
“Diamond Life” is a joint to step to at the family cookout. Blige’s feature isn’t the broken-hearted ballad or soaring vocals fans are used to – she’s talking that talk and living her best life. “Grapes make wine, but it takes time,”Snoop Raps with a dual meaning. It’s taken time for him to get to this point in his career, but ever the businessman, Snoop’s line is a rhyming reminder that he’s not just a rapper: Both Snoop and Blige have wine brands, with his 19 Crimes collaborations and her Sun Goddess venture.
The song “Make Some Money”, feat. Fabolous & Dave East
With a little funk infusion, this earworm sees the trio of Snoop, FabolousAnd Dave Eastteaming up to “Make Some Money.”It’s one the album’s most catchy songs with brief bursts from each rapper’s energetic verses.
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