Todd Patrick Whiting was a long-serving executive at NBCUniversal. He died Jan. 4, from complications due to pneumonia and COVID-19. He was 45.
Whiting was a New York-based distribution acquisitions executive who helped negotiate some of the key content licensing deals that provided the foundation for NBCUniversal’s Peacock streamer, including blockbuster deals for rights to “The Office” and “Parks and Recreation.”In 2004, he began his career with NBC and quickly rose through the ranks.
He served as the senior VP of NBCUniversal Television Film and Digital Distribution, from 2006 to 2020. From 2019 to last year, he was also the senior vice president of Peacock. Whiting started his own content licensing consulting business in March 2021.
Whiting was raised in La Canada Flintridge near Pasadena, Calif. Whiting graduated from La Canada High School. He then attended Pepperdine University and received a degree as a public relations specialist. According to his biography, he earned an MBA at the University of Virginia in 2004. La Canada Outlook Valley Sun report
Whiting’s sudden passing was a blow to his longtime industry colleagues A Go Fund Me campaign has been organized to assist Whiting’s husband of six years, Brandon Penn, and 18-month-old daughter, Charlie, with a scholarship money.
“To know Todd is to know the family man that he was. Todd was a loving son and brother, a loyal and thoughtful friend, and a kind and supportive colleague. He gave of himself generously, wrapping his friends in love and support. Our lives were brighter in his presence,” Whiting’s supporters wrote on the Go Fund Me page.
Whiting’s survivors also include his mother and father, a brother and a sister. An event in La Canada Flintridge will host another event in spring, while a memorial service for Whiting is planned for New York City on January 20.