The Arena Group, a digital publisher, filed Tuesday a registration to add its stock to New York Stock Exchange. It also announced plans to reverse the stock split and change the company’s name to The Arena Group Holdings Inc.
Maven was the previous name of the company. It publishes Sports Illustrated. History.com. Maxim. TheStreet. According to its filings with the SEC, the publisher applied to move its common stock from OTCQX up to the NYSE. Release. It is also planning to execute a reverse stock split of its common stock — a move that MoviePass’ parent company has done several times to avoid delisting — a signal that the company could be looking to refresh its business.
Maven last September RebrandedThe Arena Group was trying to change its business strategy. Its media channels include investing, news and sports. In August 2021, the company removed James Heckman as CEO and replaced him with Ross Levinsohn (former CEO Sports Illustrated).
According to the announcement, Heckman “will transition from his CEO role and will advise Levinsohn on key strategic and business development initiatives.”
Although Levinsohn was most recently the CEO of Sports Illustrated (now Yahoo), he has a long history in media: He was previously interim CEO at Yahoo, Fox Interactive Media, Fox, Tribune, Guggenheim Digital Media, CBS Sportsline, and has held various leadership positions at Fox Interactive Media.