Squeezed between more popular sequels, Disney’s animated adventure is predicted for a lower opening than last year’s ”Encanto“
In the wake of Bob Chapek’s exit and Bob Iger’s shocking return as Disney’s CEO, the studio must push forward on the release of its latest Thanksgiving animated release, “Strange World,” which is using a shorter theatrical window proudly touted by the company’s ousted chief but is facing terrible box office projections
Disney’s animated musical “Thanksgiving” was made available last year. “Encanto” In the aftermath of an increasing COVID-19 increase, there was a 30-day theatrical window. These results resulted in a $40.5million five-day opening, and a $96million domestic total. It was an acceptable outcome given the pandemic challenge but still below Disney animation standards. But current projections say “Strange World” It will be worth only $30 Million in the first five days.
It has a budget of $135 Million “Strange World” It is expected to become a more theatrically disastrous flop than the previous. “The Good Dinosaur,” The November 2015 Pixar movie was once regarded as the studio’s biggest failure. “just” The domestic sum is $123 Million and the global figure is $332 Million. Released on Thanksgiving in between Lionsgate’s “The Hunger Games: Mockingjay” and Disney’s record-breaker “Star Wars: The Force Awakens,” “The Good Dinosaur” found itself squeezed out in the race for moviegoers’ attention, with so-so reviews not helping.
Similar “Encanto,” “Strange World” A 30-day theatrical window will then be provided before Disney+ is available in time for Christmas. Chapek claimed that Disney+ is a huge success and the company has received a lot of positive feedback during an earnings call. “Encanto” among Disney fans despite the lackluster theatrical run was proof that Disney+ could turn the company’s newest films and characters into pop culture touchstones. “Encanto” became the fastest title ever to hit 200 million viewing hours on the streaming service — until Pixar’s “Turning Red” The streaming-exclusive title was released less than three months after the original record.
“We do not subscribe to the belief that theatrical is the only way to build a Disney franchise,” In February, Chapek informed investors.
There are major differences, however. “Strange World” And “Encanto” It is therefore more challenging to market. It is the film’s marketing touts the film’s human protagonists, the boisterous adventurer Jaeger Clade (voiced by Dennis Quaid), his intellectual son Searcher (Jake Gyllenhaal) and his teenage grandson Ethan (Jaboukie Young-White), along with the faceless blue amoebalike comic relief known as Splat.
These characters may not be as appealing as Mirabel and Moana from the Photogenic Heroines. “Encanto” Anna and Elsa “Frozen.” Nor does “Strange World” Have a catchy tune like “We Don’t Talk About Bruno” Popularity. Even among nonmusical Disney films, the Clades don’t catch the eye as much as characters like the video game “bad guy” The fluffy animals or Wreck-It Ralph “Zootopia.”
Additional reviews can be found here. “Strange World,” while generally positive, aren’t as strong as most of Disney’s recent output: The Rotten Tomatoes A score of 73% falls well short of the 91% “Encanto” 94% of them for “Raya and the Last Dragon.” Parents may still be interested in animated films for their children, but general viewers looking to watch a film might choose this movie. “Black Panther: Wakanda Forever” instead.
But all these factors just prove that like Pixar’s summer bomb “Lightyear,” Disney is having trouble doing what it once did with ease: Turn animated fare, either original or sequel, into can’t-miss theatrical hits. Because of this year’s mix and Chapek’s strategy to make streaming Disney’s top priority, family audiences have failed to show up in the way they did before the pandemic.
“Strange World” Both Disney movies are also pushing her to the limit: “Black Panther: Wakanda Forever,” This opened 2 weeks ago. “Avatar: The Way of Water,” The movie will debut on December 16. (In actuality, this is the studio’s largest marketing push since the beginning of the year. “Avatar” sequel with a final trailer released during ESPN’s “Monday Night Football” broadcast.) Universal’s animated franchise sequel “Puss in Boots: The Last Wish” It will be crowded out of theatres in the next month.
Although it may be more challenging to promote original animated films to theaters in this market after the shutdown, Bob Iger will continue his role as Disney CEO and theaters will turn to him to create a winning strategy for their new IP. While other studios are loading up on franchise animated titles in 2023 like Sony’s “Spider-Man: Across the Spider-Verse” and Universal/Illumination’s “The Super Mario Bros. Movie,” Disney’s offerings will be the original Pixar summer release “Elemental” and the studio’s 100th anniversary film “Wish,” Ariana DeBose stars in a new original musical, which will be released next Thanksgiving.
