Ticketmaster has canceled the public sale of tickets for Taylor Swift’s “Eras” tour.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift’s ‘The Eras Tour’ has been cancelled,”The company Tweet.
Ticketmaster has not yet announced any plans to reschedule public general sales.
This week the site was having difficulty meeting the demand for presale tickets from the Verified Fan program. Through this program, a lucky number of participants would be eligible to receive presale access codes for Nov. 15, and the Verified Fan program had a similar problem.
Many fans received email updates detailing their selections, along with text messages with their unique access codes. Others received waitlist emails. The codes failed to work on Tuesday morning after some attempted to unlock the presale with the codes.
According to Liberty Media CEO Greg Maffei, who sat down with CNBC’s David Faber to discuss the extremely high demand for tickets to Swift’s long-awaited tour, “The site was supposed to be opened up for 1.5 million verified Taylor Swift fans.”
Maffei said that 14,000,000 people visited Ticketmaster. That traffic could have filled 900 stadiums.
The snafu caused on the day of the verified fan presale pushed the second tier of advanced purchases — through possession of a Capital One credit card — back a full day. The Pacific time slots for Los Angeles, Santa Clara and Arizona were moved back to 10 a.m. Fans waited online for hours, even though the time change was made from 10 a.m. to 3 p.m.
A whole page is now dedicated to this topic on the website. Explain.Why was there so much demand for tickets?
Swift’s tour broke a Ticketmaster record by selling over 2 million tickets Nov. 15, the most ever sold for an artist in a single day.
Swift announced Swift’s Eras tour on Nov. 1, with 27 dates in the United States. Swift added eight more dates to the tour on Nov. 4, followed by 17 additional on Nov. 11. Eras is her largest stadium tour to date, with 52 nights.