The New York Times was contacted by Serena Williams, tennis superstar. “do better” after an article about her new $111 million Serena Ventures ran with a photo of her sister Venus Williams – labeled “Serena Williams” – in Wednesday’s print edition.
Serena shared a snap of the photo mix-up with the caption, “No matter how far we come, we get reminded that it’s not enough. This is why @serenaventures raised $111M. To support founders who are not supported by the ingrained systems which are completely unaware of their biases. Because even I am overlooked.
The Times admitted to the error without really apologizing, and promised that a correction would be published in the Thursday edition. The Version onlineUsed a photo taken by Serena at the Los Angeles premiere “King Richard”November
Several people responding to Serena’s tweet suggested that the Times add more Black staffers to prevent all-too-frequent mistakes like this from happening again.
Serena Ventures was established to support entrepreneurs. “diverse points of view,”According to her, the Times. The firm already owns a portfolio that includes 60 companies, including Daily Harvest and MasterClass. Williams is also a founding partner in Serena Ventures, along with Alison Rapaport Stillman. S by Serena, one of her fashion lines, is also available. She serves on the board at Poshmark.
Serena, Venus and their father’s biopic were also produced by them. “King Richard,”The film is up to six Oscars this season, including Best Picture for Will Smith and Best Actor for Will Smith.