What can’t Sarah Jessica Parker do? Like many of her co-stars, the actress is also involved in the alcohol industry. Her latest wine, Invivo X Sauvignon Blanc has been awarded 92 points. Wine Spectator. The success of this wine follows Parker’s SJP Rosé, which was launched during the pandemic.
SJP’s New Wine Wows Critics
“What a way to start the year!”The brand captioned the post. “The 2021 vintage of #invivoxsjp Sauvignon Blanc has just been awarded 92 points by @wine_spectator. We are thrilled, honored, delighted, and ready for a celebratory glass.”
Parker, currently starring in an other movie Sex and The CityHBO has partnered with Invivo X for 2019 in a serious partnership. Invivo X in 2019 partnered with HBO. The company creates and releases a wine every single year. This was made more difficult by the COVID pandemic. Parker and Invivo’s co-founders, Tim Lightbourne and Rob Cameron had to create the wine virtually, attending tastings over Zoom.
“We had no choice!!” Parker said Forbes. “I have had to do three virtual blendings. The first round I was sincerely dubious that I could do so with confidence of the outcome.” Both the Sauvignon Blanc and the Rosé were created this way.
The lack of in-person development didn’t slow down the wines’ success. In addition to the Sauvignon Blanc’s high score from Wine Spectator, the Rosé has won Gold Medals during a blind taste test and earned the Europe Rosé trophy at the 2021 New York International Wine Competition.
What’s the price?
With all these accolades, you might assume that SJP’s wine comes with a hefty price tag. Wrong! One bottle of either wine costs less than $20 The low price reflects Parker’s vision of people all over the world drinking the Invivo wine.
“We hope our wines are able to enlighten all of the senses,”Parker shared. “When I think of New Yorkers and our customers all around the world drinking our wines, I hope they are enjoying every part of the experience, from smell and taste to enjoying with a meal or sharing with friends. It means so much to us that our customers have chosen a bottle of Invivo X, SJP for their dinner parties or celebrations.”
“We know Sarah Jessica is so passionate about the process,”Lightbourne, who was also co-founded the company. “Working together virtually is definitely not the same as in-person, however, we manage it by couriering over the same samples and taste then blend together virtually, we have a great time.”