Rona Mercado, Brianne Pinning and The Cashmere Agency discuss imposter syndrome

Office With a View: The lifestyle-marketing group’s public relations SVP Brianne Pins and CMO Rona Mercado discuss helping businesses reach diverse consumers

Joining the Cashmere Agency early on was a good bet for chief marketing officer Rona Mercado, the company’s third employee, and public relations SVP Brianne Pins, its seventh. The two women have been working at the Cashmere Agency for more than ten years, helping companies reach customers of all backgrounds.

The award-winning lifestyle-marketing agency was launched in 2003 by its co-founders Ted Chung and Seung Chung, who saw most of Hollywood’s marketing efforts getting steered toward white audiences. Today, Cashmere has become one of the entertainment industry’s go-to culture-centered marketing agencies, and it has collected a large clientele list along the way, including Google, BET, Universal Pictures, Netflix, FX, Coca-Cola and more.

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