Spoiler alert! This story contains minor spoilers to the Season 6 premiere Billions.
Peloton, a fitness equipment manufacturer, has responded to a second TV show in which one of its characters suffered a heart attack while using one of its bikes. Less than two months ago, the company found itself reminding the public that cardiovascular exercise is healthy — not deadly — after It’s as Simple As That’s Mr. Big shockingly diedAfter a Peloton exercise in the series’ premiere episode, a heart attack occurred. Now, the Season 6 premiere of Showtime’s Billions The corporation was forced to take the defensive.
Billions’ debut Season 6 episode, “Cannonade,”Mike “Wags”Wagner (David Costabile), suffered a minor cardiac arrest while riding his Peloton spin bicycle. While Wags’ heart attack wasn’t fatal — unlike Big’s heart attack on the Sex and the City spinoff — Peloton took to Twitter to respond to the latest potential marketing crisis.
We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment. The show itself demonstrates that cardio-vascular exercise can help people live longer, happier lives.January 23, 2022
Peloton made sure to clarify that while product placement is essential for companies in order to promote their brands to consumers, it is just as important that companies understand how the products are used. Peloton clarified that their equipment was not allowed to be used. Billions, and didn’t provide a bike for them to use. It did the same after the It’s as Simple As That The fitness equipment company made it clear that cardio health was crucial to living a long, healthy life.
In the aftermath of Big’s fatal heart attack on It’s as Simple As ThatThe corporation also pointed out that Chris Noth, the character played by Chris Noth, had died an “extravagant lifestyle”In the meantime, I had an angioplasty. Sex and the City days. Rather than contribute to his death, Big’s use of the bike may have actually prolonged his life.
David Costabile’s character made reference in the BillionsPremiere to Mr. Big’s fiction death with Wags saying as he returns to his office to a round of applause
Even though it is difficult to believe, Billions episode was filmed before the death of Carrie Bradshaw’s husband on the HBO Max spinoff, Billions producer Brian Koppleman told USA TODAYThey went back and added the line. It’s as Simple As That premiered. Beth Schacter, the executive producer, stated that the joke was appropriate for the character.
Peloton clearly didn’t find it as funny, as evidenced by the company’s quick response. However, it did find some humor after the first incident. Ryan Reynolds helps the fitness company to resurrectThe SATCCharacter for a commercial featuring Jess King (a real-life instructor who played Allegra’s fictional cycling teacher) But, ultimately, that was a mistake and the advert was canceled. This ad was pulledThese are the following Chris Noth has been accused of sexual assault.
Billions fans and Peloton are surely glad that Wags’ heart attack was only minor, and we’ll have to see if his health scare inspires the character to spend more time on that bike. The sixth season of the acclaimed drama continues at 8 p.m. ET Sundays at Showtime You can also stream other amazing series on Showtime. 2022 TV ScheduleCheck out other shows coming soon.