Netflix’s Bridgerton Proof Business Model Had To Change

BridgertonShonda Rhimes, an executive producer, said that her blockbuster period romance has proven the economic value of prioritising diversity.

The cast of BridgertonShondaland made ‘, a Netflix original, and it has been well-received. Rhimes called it ‘a great addition, with fictional family members from different colors. “colour-conscious casting”Instead of “colour blind.”

The first season was released on the streaming platform on Christmas Day 2020. It was viewed by 82 million households in a matter of a month.

This weekend, Rhimes told the UK’s Times: “It became clear that the business model for shows needed to change.

“Shows with a more inclusive cast have more viewers and make more money, they get more advertising dollars. We showed it was an economic model that was more profitable.”

Bridgerton’s first season made stars of actors Regs-Jean Page and Phoebe Dynevor, who shared a series of fulsome sex scenes, and Rhimes added her voice to those saying such scenes should be choreographed by an intimacy director, as was the case on Bridgerton. “Sex scenes should be filmed like stunts,”She spoke.

The BridgertonThis juggernaut doesn’t seem to be slowing down. Rhimes and her producing partner Betsy Beers have planned a separate season for each of the eight Bridgerton siblings – two have aired – as well as a prequel show, focusing on young Queen Charlotte.

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