Netflix promoted Marian Lee, VP marketing for its U.S. divisions, to global chief marketing officer. She succeeds Bozoma St John, who left Netflix after two years.
“I’ve loved working with Boz and have been inspired by her creativity and energy,”Ted Sarandos, Netflix CEO and co-CEO, said in a statement. “She has attracted world class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and we wish her the best.”
“I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations,”Saint John’s words. “It’s been a transformative two-year experience for which I will always be grateful.”
After eight years of service at Spotify, Lee is now the chief marketing officer. She was hired in July and has been with the company for less than one year. She is the third person to hold the title of chief marketing officer at Netflix. Saint John, the former head of marketing for BBC studios, had previously held the position.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Sarandos said. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Variety reported the new promotion and departure first.