Netflix reveals launch date for cheaper £4.99 plan – but you’ll have to watch ads

Thursday saw NETFLIX announce the launch of its cheapest-ever tier in response to the global cost of living crisis.

The new ad-supported payment plan will cost £4.99 a month in the U.K. and is available from November 3.

Netflix will launch its cheapest tier yet on November 3

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Netflix’s cheapest tier will be available on November 3, 2018.Credit: Getty

In order to make up the revenue lost, ads between 15-30 seconds will be played before and during series or films.

It is a departure from Netflix’s decades-long commitment to operate its service free of ads.

Basic, the current cheapest Netflix plan, costs £6.99/$9.99 a month and lets users stream in standard definition on one device.

The Basic With Ads tier is now available in 12 countries, including Australia, Brazil and Canada.

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“Basic with Adverts is everything people love about Netflix, at a lower price, with a few adverts in-between,”Greg Peters, Netflix’s Greg Peters .

Netflix teased the new plan early in April. The plan includes many of the same features as its Basic plan with a few minor changes.

Customers will be able stream HD resolution (720p), up to one device at time. Basic also offers a 720p upgrade.

On average, you will see four to five minutes of video advertisements per hour. Netflix claimed that it will not repeat the same advertisement too often.

Because of licensing restrictions, the new plan won’t allow for some films or TV series.

Adverts will not allow you to download movies or series on Basic.

Customers will be able sign up to Basic With Adverts beginning November 3rd at 4pm UK time (12:00 EST).

To sign up, visit Netflix.comRegister with your email address, birth date and gender to get started

Log in to Netflix using a browser. Hover your mouse over the profile icon at the top-right corner.

Click Account > Change your plan > Basic with Adverts.

Netflix charges up to £15.99/$19.99 a month for a subscription and doesn’t currently show ads alongside its content.

The streaming giant is looking for new ways to lure subscribers in the face of fierce competition from Amazon Prime and Disney+.

Some 970,000 viewers quit the streaming giant between April and July, following a massive exodus at the beginning of the year.

People are dropping their subscriptions as the cost of living crisis bites and inflation soars.

Bosses have many big plans to bring their bank balance back to its former glory, on top of the new lower payment tier.

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A crackdown on accounts that are shared outside their household has already started, requiring people to pay extra if caught.

It has been tested in five countries so far: Argentina, El Salvador Guatemala Honduras Honduras, Guatemala and Dominican Republic.

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