MLK Box Office

Paramount-Spyglass Media’s Scream Made $3.5MPreviews began Thursday night at approximately 3,000 theaters at 7PM.

That’s a healthy take for a horror movie during the pandemic, pacing behind Halloween is Dead  A Quiet Place II‘s Thursday nights which were $4.8M each and not too far behind pre-pandemic MLK weekend thriller Glass which did $3.7M. Glass saw a 3-day of $40M, but don’Comping? Scream That M. Night Shyamalan title has yet to be given the erratic moviegoer attendance during the pandemic.

It is possible that the Tyler Gillett and Matt Bettinelli Olpin directed reboot-sequel will be the only marquee draw before February 4, as well as any remaining dollars Spider-Man, There’s No Way Home rakes in; that’s when Lionsgate has Roland Emmerich’s Moonfall Paramount and a Paramount have Jackass Forever We have hope Scream, With a Rotten Tomatoes fresh score of 76% from Rotten Tomatoes critics and a 90% audience score, it can easily surpass any movie that has grossed more than $20M in four days. That would be a nice start over the holiday in a pandemic marketplace; the highest opening over MLK weekend for a horror movie being Universal’s Mama It grossed $32.1M. The biggest opening for a horror movie during the pandemic belongs to Universal/Blumhouse/Miramax’s Halloween is Dead It grossed $49.4M back October. It was due to a Peacock in-home day-and date availability. However, more blockbusters were showing back-to-back at cinemas. Halloween is Dead Stateside, $92M was less than $100M.

Co-financed by Paramount Media and Spyglass Media Scream at $24M before P&A.

Paramount also held a last-night party Scream Opening Night Fan Event at select theaters nationwide, which featured a live Q&A with actor David Arquette, Bettinelli-Olpin & Gillett and Scream Kevin Williamson is the executive producer and creator. There was also a talent intro and extended bonus content with the new cast, including behind-the scenes footage. The event was held at participating theatres at 5:00 PM PST, 7:05 PM CST, and 8:00 PM EST.

Sony/Marvel’s Spider-Man, There’s No Way Home Taken in $2.1MThursday, at 4,012 theatres, -4% on Wednesday, taking its cume to the end of week 4 $677.95M. The Jon Watts-directed movie will become the 5th highest grossing movie at the domestic box office today, advancing ahead of 2018’s Avengers: Infinity War This totals $678.8M. Disney/Marvel’s Black Panther With $700.4M, ranks 4th in the highest-rated movie state.

In 2nd was Illumination/Universal’s Sing 2 With an estimated $555KYesterday’s +3% to get a running total until the end of week 3 $111M.

The other wide release this weekend is GKIDS’ Belle Available at 1,300 locations

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