Mercedes Morr: Inside Houston OnlyFans Influencer’s Murder

They were two different people, Jenae and Mercedes; on that everyone could agree. Mercedes was outgoing and bubbly. She’d jump on a table and karaoke to Ginuwine’s “Stingy” on Instagram Live, or don a sombrero and pretend to eat a giant papier-mache taco for a TikTok, or teach a photographer to twerk at a photo shoot. In Houston, where she’d lived for the past decade, she couldn’t go to a club or restaurant without being totally mobbed, with people recognizing her from her work as a video vixen or from her sultry posts on Instagram, where she’d pose in form-fitting activewear or gyrate to Jazmine Sullivan in a thong bikini.

Jenae was a daddy’s girl who made her father cook smothered chicken for her and her friends and take down her TV whenever she moved. Her younger half-sister London idolized her, and as kids she would sit on the handlebars of Jenae’s bike as she rode, the feet of her 4’11” frame barely touching the pedals. She’d order four different appetizers at a time when she went out to eat, so she could take a taste of each one. And as flawless as she looked on Instagram, she’d burst out laughing while taking pictures, telling her friends to hurry up because she couldn’t suck in her gut any longer. “Girl, I’m over it. Let’s go take a shot,” she’d say.

“Mercedes was more the fun party person. Everyone wanted to be around her. Perfect — makeup, hair perfect. Just beautiful,” Monica Jets, Monica Jets’ friend and manager. “Janae got one eyelash on, curled up in bed with a bonnet on her head. That was her element.”

As Mercedes Morr — the voluptuous, smooth-skinned, lush-haired model who partied with Drake and had brands like FashionNova sponsor her on Instagram — 33-year-old Jenae Gagnier had more than two million followers who breathlessly followed her every move. “I can only imagine what a man could fantasize about Mercedes Morr because of her Instagram,” says Stefania Okolie, the reporter who broke the story of Morr’s murder on ABC 13 Eyewitness News. Most people only learned her real name after one of her followers became so obsessed with her that he violently took her life, leaving YouTubers breathlessly speculating about her killer’s true motives and the influencer ecosystem shaken. “It’s a super scary reality that this could happen to any of us,” Jets has thousands of Instagram followers and also manages other Instagram models. “And now it has.”

Jeanetta Grover mercedes morr

Jenae Grover with Jeanetta Grover, her mother.

Courtesy of Jeanetta Grover

To hear her father Mark Gagnier tell it, Morr always had an entrepreneurial streak. He and his ex-wife, Jeanetta Grover, met when he was a 22-year-old private just out of basic training in El Paso and Grover, also a military kid, was just 19; they had Mercedes just a few months after they wed, then moved back to the Los Angeles area to live with Mark’s family and manage his restaurant, splitting up shortly thereafter. Mercedes was a girly girl who was meticulous about her appearance and focused on business from an early age. At just 12 years old, she and her father’s girlfriend’s daughters would make $60 a pop using their garage as an impromptu hair styling studio to braid hair. “She always loved fashion, and she always loved money,” Mark said.

As a teenager, Jenae was bright but aimless, hanging out at the Wal-Mart parking garage with her friends and ping-ponging between her father’s home in California and her mother’s in Texas while they struggled to discipline her. As a teenager, Jenae would frequently talk about how much she couldn’t wait to move out of the house, so on her 18th birthday, her father bought her luggage, causing her to burst into tears, something they’d joke about later in her life. Jenae also went to multiple high schools, and would occasionally get into fights with other young women: “I guess there was jealousy,” Gagnier says. “I’d always hear little stories about ‘these girls at Magic Mountain did this or did that.’” Jenae’s sister London says these altercations were rarely prompted by anything Jenae said or did: “a lot of the times, it really was because she was such a pretty girl.”

After graduating from high school, Jenae briefly enrolled in school to train to become a dental assistant, but ended up moving to Las Vegas with a boyfriend. It was there where she began dancing professionally at strip clubs using the name Mercedes Morr, with “Mercedes” intending to connote luxury and “morr” a reference to the fact that “she always wanted more,” her mother Jeanetta says. At first, her parents didn’t approve of her decision to start dancing; London remembers that when Jenae first told her what she was doing in Vegas, she was terrified of her being upset with her or judging her. Her success was hard to dispute at a certain point. “She was making so much money it was disgusting,” Mark claims she earned $4,000 to $5,000 each weekend. “And you know, when you’re 18, 19, and you have that kind of money, life is just one big party to you.” To pay for dinners, she’d take out a duffel bag and pay for $150 or $200 bills all in ones.

Mercedes danced as a means of getting by, to make ends meet before she became an influencer full time. It also allowed her to build her incredible following and network. “All of the girls who are the top girls on Instagram, they all started out at the club,” Marquis Trill is a content creator, influencer and journalist who interviewed Mercedes following her first professional photo shoot in 2013. It was through her time dancing in Houston, which she eventually made her home base, where she met  celebrities like Offset and Drake, who dedicated his album Certified Lover Boy to her. London says that when she went out with Jenae in Miami in 2019, they ended up at the strip club Toosie’s in Drake’s private section, where he gave them stacks of cash and let them order whatever bottles they wanted. (Drake’s team did not respond to a request for comment.)

“I think the reason why so many people loved her in the industry was the fact that they met her and she didn’t treat them any different. She would give them attitude if need be and she didn’t gas them up because it was Drake, because it was Travis Scott, because it was Offset,” London said. “She didn’t care about any of that.

Though she’d continue to dance on and off for years, Jenae eventually transitioned full-time to modeling and making personal appearances. She was planning to launch a line of leggings and hair extensions. At the time of her death she was well-known as a Black female entrepreneur in Houston and was also on the motivational speaking circuit. Despite her social media success, she was happy in Houston and didn’t want to leave. “Black entertainment in the trap, in the hood, you can only do so much until somebody comes along and says, ‘Hey, I wanna manage you,’ maybe a white manager. The big industry management companies after you did all the hard work and they see millions of followers. But you gotta change your style and change everything up, and you gotta work with people you don’t know,” Trill said. “She was probably stacking her money and was happy where she was at.”

Mercedes, her boyfriend from Alabama, was moving into a new Houston house just before her death. Jets recalls Jets FaceTiming her while they were touring the house. It was the first time, her sister says, that she’d started talking about getting married and having kids. “A lot of times her relationships didn’t work out because they didn’t accept her,” London agrees. “They liked her. They liked her name and what came with her, but they couldn’t understand her fame and that at the time she was still stripping, and they wanted to tell her to stop. She didn’t like to be controlled. But [her last boyfriend] really accepted her for her.”

At the time of her death, Mercedes “was really starting to put pen to paper and do some things,” her father says. The last time he spoke to his daughter was August 17th, when she texted to tell him she would need him to stay with her for a few days after she moved into her new house, because her boyfriend wouldn’t be down there yet and she was scared to be alone. She didn’t end up moving.

Mercedes was subject to security concerns over the years. Mark says that her security concerns were raised when she lived in New Orleans a few years ago. One of her followers assaulted her and posted her Instagram address. This led her to move to Houston. “These girls have these huge followings. They’re really celebrities,” Monica Jets says that Mercedes was encouraged to live in a high-rise, rather than a home, because of security concerns. “But they don’t have the backing of a celebrity as far as security and all of that stuff.” Once, Monica even took her and another model to go shooting to learn self-defense, but Mercedes didn’t like it; she’d just cover her ears and jump whenever the gun went off.

Mercedes was required to have security accompany her to clubs as part of her contract. She had also moved into a gated community in Houston, the Cortland Sugarland apartments. Mark claims that Mercedes didn’t seem to be bothered by harassment and trolling on social media. She considered it part of her public life. “She was very paranoid. Everything scares her, from being sick to getting a cut,” London agrees. “If she felt like she was in fear of her life, someone would have known about it.” Mercedes tried to take precautionary measures by posting photos from places other than her home, or posting only after she left a given location, but like many content creators, she wasn’t always judicious in that regard; even on her Instagram feed now, her apartment door is visible in the background of her photos, though she blurred out the address.

“As time goes on, you’ve been doing this for five, 10 years, you kinda get comfortable,” Trill agrees. “You kinda think nothing could happen to you. But you slip up. You’re human. Maybe you forget to lock the doors, you’re on FaceTime and someone can see the restaurant behind you.”

It’s still unclear how, exactly, Mercedes’ killer found her, or how he entered the house; the Richmond Police Investigation did not respond to repeated requests for comment, citing the ongoing investigation. Mark Gagnier claims that he was returning from Key West fishing trip on August 29th when he received a panicked call from London. London said that Mercedes’ friends had contacted her because they hadn’t heard from her and she hadn’t updated her Instagram stories in a few days; unusual for someone who made a living from her robust online presence. The last time they’d talked was on Thursday night, when Mercedes had FaceTimed her on the way back from a pool party the NBA player James Harden had thrown. With this grieving process, I have the luxury of grieving a little bit better than a lot of other people do,” she says. “Because I got to tell her I love her and I got to see her face before everything.”

At first, Mark assumed she was sleeping late from a night out and just wasn’t answering her phone, which had happened a few times before. He saw her BMW in her garage after arriving at her place with his girlfriend. “That’s why I kicked the door down,” He said.

Mark opened the door and found Mercedes curled up in an upright position at the foot of her staircase. Because her leg was bent under her, he initially thought that there had been an accident. After noticing Mercedes was only half-clothed, he asked his girlfriend to buy Mercedes something to cover it up. When she went upstairs, he says, she found 34-year-old Kevin Accorto from Wellington, Florida, lying by Mercedes’ bed, a knife stuck in his chest. “By the looks of the apartment, he had cut himself and bled all over the apartment for two days,” Mark said. “There was blood everywhere — in the kitchen, the bathroom, freezer. Droplets, puddles, droplets, puddles.”

Jenae with her father, Mark, and sister, London. mercedes morr

Jenae and her sister London, with Mark, her father.

London Gagnier

Mark says he was still breathing when they arrived, but he would be declared dead shortly after police arrived on the scene. “He was gurgling and jerking and stuff. I screamed, ‘what the fuck did you do?’ And that’s when I saw the writing,” He said. During his time in the house, Accorto had scrawled various messages in Mercedes’ lipstick on the walls: “Janae led me to think she cared about me but wore another man’s ring,” said one, an apparent reference to an Instagram post from May where she showed off a ring her boyfriend had given her. Others said “I should’ve stayed in Florida” and “I wish I’d never met her”; the one that drew the most attention from online commenters was, “I was used for money,” with the “money” dramatically underlined.

Misinformation spread as the news about her death spread. Rumours circulated that Morr died from HIV/AIDS or COVID-19. Others claimed that she was robbed and murdered by the strippers who set her up. However, the most popular rumor was that Morr had been a friend of her attacker, despite the fact the police having stated otherwise. YouTube gossip channels shared the most popular narrative that Morr had been an escort and sugar baby, and had bilked money from the wrong client. One popular YouTuber summed up the case as a cautionary tale about “the dangerous games that women play with these men and think they’re getting over on them, doing the things they do to finesse certain guys.” He labeled the video “dangerous simping,” a term used by many on the internet (particularly in the men’s rights community) to describe men who fall prey to the wiles of beautiful women.

To a degree, Jenae’s death was prime fodder for misogynists fostering ire towards women commoditizing their looks online. It is common for victims to know their attackers, and the fact that Jenae was not forced out, which often indicates that they knew them, fuelled speculation. London believes Jenae was being driven from her street car into her home by Accorto, who she has never parked in her driveway. So did the “I was used for money” message from Accorto. “There are women who take money from men in this industry. Do they deserve to be killed for that? Absolutely not,” Okolie agrees. London believes people are making assumptions about Mercedes’ relationship with Accorto based on her status as a former dancer and Instagram model. “People already assume the worst about Instagram models — that they’re gold-diggers, that they’re users,” She said. “It made it easier for people to sell the story, instead of actually getting at the truth.” 

Mercedes’ friends and family members deny that she had a sexual or any other kind of relationship with Accorto. “She got 2.2 million followers. She gets booked to go to the club. She’s making money. She probably got five different streams of income. She don’t need to fuckin jeopardize herself [by escorting],” Trill agrees. “And let’s just say if she was, for who she is and how long she’s been in the industry, she’s gonna deal with top tier celebrities — NFL players, celebrities. She’s not gonna drop to that kind of person.” But like many influencers, Morr did charge fans for access to premium content on her OnlyFans, and she regularly received gifts and cash payments from admirers, some of which would be delivered to her address, as her father learned when one of Morr’s friends from Las Vegas told him he had sent her a bean bag chair at Morr’s funeral. This is how her dad believes Accorto got her address. “If I knew what I know now, nothing should’ve ever come to her address. It should’ve all gone to a P.O. box,” He said.

For those within Mercedes’ tight-knit Houston influencer community, the mood has been somber. “There’s not much you can do to protect yourself because you don’t know these people [who follow you],” says Kayla G., Mercedes’ friend and fellow influencer. “You don’t know what they look like. All you can really do is try not to be alone and watch your surroundings.” Monica Jets, Mercedes’ manager, says she is constantly having conversations with her friends and clients about security. “It’s all we’ve been talking about — what can they do to do more, be safer,” She said. “I’m preaching to them now: whenever you make stories on Instagram, save them and post them later. Post them when you’re not there. If you go out of the country, save all your stuff when you get back. I tell them not to be flashy, but of course they are flashy. That’s why they are who they are.” She would like Instagram to add a feature preventing people from uploading stories contemporaneously, so influencers won’t have to reveal their locations and can automatically post content later, but she isn’t holding her breath.

Even London has watched her Instagram following explode after her sister’s death, a macabre byproduct of her celebrity. “I don’t really know who’s looking at me now, because I’m Jenae’s sister,” She said. “I have so many more people looking at me now. And I don’t want that attention.” After her sister’s death, she says that she constantly watches over her shoulder and avoids large crowds.

Gagnier says that since Jenae moved to Houston, they haven’t lived more than a mile apart; he’s still kicking himself for not checking in with her when he came back from his trip to the Keys. He said that he had once suggested moving to Corpus Christi to do more fishing. “She said, ‘Dad, I’m over here because of you. You’re not going nowhere,’” He said. “[We] just wanted her somewhere where she was nice and safe.”

Mercedes’ Instagram is still up, with her following slowly ticking up even in death — new strangers scrolling through glamor shot after glamor shot, falling in love with a woman they never knew and never will, some sending her well wishes and others blaming her for having committed the egregious sin of being attractive. “It’s not fair women aren’t allowed to be beautiful,” Jets. “Men get to live their lives and not be preyed upon. It’s sad women don’t have that right.”

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