Macy’s Thanksgiving Parade Lures Close To 28 Million Viewers

NBC’s telecast of the 2022 Macy’s Thanksgiving Parade earned a 7.2 rating in the 18-49 demo and 27.7 million viewers (including digital, streaming on Peacock and encore viewing). That’s the most total viewers in five years, according to Nielsen.

Thursday’s live telecast stands as NBC’s highest entertainment program in both the demo (5.5) and total viewers (22.3 million) for the year.

The parade was Peacock’s most popular entertainment simulstream event ever, more than doubling reach for the 2021 parade.

The National Dog Show Presented and Presented by Purina aired shortly after the parade. It attracted a 2.8 rating in demo viewers and 11.2 million viewers (including streaming). The holiday celebrations continued into the evening with The Tonight Show Starring Jimmy FallonThe best original was.90, with 3.4 million viewers. Tonight Show In three years, performance of both total viewers and demo.

Late Night With Seth Meyers It was viewed by 1.7 million people and averaged an impressive.90 rating in the demo, which makes it one of the most watched shows. Late-Night iN three years.

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