Kim Kardashian’s company SKKN is lagging behind her sister Kylie Jenner’s beauty brand, a new study has suggested.
It comes following criticism over 41-year-old Kim’s new skincare line.
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Fans accused Kim of lying when she dropped the new SKKN By Kim line in June. “copying” her sister Kylie, 24.
Since taking over the celebrity beauty industry via social media in 2014, Kylie Cosmetics is a major player.
However, it appears Kim’s latest business venture has not come close to her little sister’s success.
According to a study done by beauty professionals, the following are the top 5 reasons for using makeup. StyleCraze
SKKN has a number rating for Kylie Cosmetics.SKKN has fewer Instagram followers, lower searches volume and fewer likes per posting. It also has suffered from fewer media mentions.
Kylie Cosmetics has 32 million Instagram followers and Kylie Skin has 5 million. Kim is the only company with 5.5 million.
Kylie also gets around 32,000 likes on an average post, while her older sister receives approximately 3,500 double taps.
Meanwhile, the brand has received a tiny fraction of the Instagram hashtags that Kylie’s company has.
SKKN founder is the youngest Kardashian-Jenner member, with over 5,000,000 hashtags.
However, Kim’s skincare line is considerably newer to the market, having launched just weeks ago.
The trend for celebrity bands was started by Kylie after she launched her Lip Kits in 18-year-old.
A-Listers such as Selena Gomez (pictured), Harry Styles (pictured), and Rihanna are all in the game.
Kylie Cosmetics also has Kylie Skin, a sister brand that is very popular among fans.
Kim’s new company is based on a nine-product line including face cream, toner, eye cream, cleanser, exfoliator, and more.
Fans can either buy the items as a whole or individually. Complete collection available for $575.
SKKN is a rebranded version of KKW Beauty – a name that reflected Kim’s initials when she was married to Kanye West.
Kim has separated from the rapper and she wanted to rethink her company.
Although many people were excited by the launch of SKKN they are not pleased with Kim’s high prices.
Despite the reactions, the billionaire founder still told The New York TimesThe price tags for these products are very reasonable. “necessity”In order to get ingredients in the products, she “would not really miss out on”.
Kim said, “The products that I used were similar were much more expensive than mine. It was impossible to compare them.”
“I tried to get the quality for the best price that we could, especially the vitamin C serum.”
Kim has been showing off her flawless skin since the launch of the brand on social media, as she shows the results of her products.
However, the Hulu star’s international fans are also unhappy that SKKN only ships to customers in the US.
The products are not available in stores, but only online.
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