Kanye West debuted his “Heaven and Hell” video during Monday’s College Football Playoff National Championship game. The song appears on West’sDondaIt arrived in August.
The video, which serves double-duty as a Yeezy Gap ad that also showcases the brand’s new hoodies, is set at night as people roam around a city wearing the dark hoodies. Shadows cover faces and masks conceal them. It all culminates with a sea of clouds swirling in the sky and floating bodies.
West and Netflix had announced Act One of their three-part documentary earlier in the day. jeen-yuhs: A Kanye Trilogy, will premiere in theaters on Feb. 10, a week before the start of Netflix’s rollout. Netflix will release the trilogy that follows West’s careerAnd features never-before-seen footage beginning on Feb. 16. The documentary will feature footage that was shot over the course of more than two decades by directors Coodie & Chike — the duo behind several of the artist’s videos, including “Through the Wire” and “Jesus Walks (Version 3).”