ITV’s ‘I’m A Celebrity’ Loses 3M Viewers From Last Year

The opener of ITV’s Winter entertainment smash I’m a Celebrity… Get Me Out of Here! It lost nearly 3M viewers last year, when it began. Strictly Come Dancing’s BBC1 shows the results

Last year’s I’m a Celebrity The show was launched in the middle of the second UK lockdown, with a staggering 10.9M viewers. It was at that time the most-watched TV program of the year, 600,000. more than the 2019 edition.

Last night’s show, which aired from 9pm-10.40pm, was well down in comparison, peaking with 9M and level with the Strength Results on BBC1 based on Barb data provided by overnights.tv

However, it was the most-watched ITV program of the weekend.

The Ant and Dec-hosted ITV Studios format, which is being filmed in a castle in Wales again this year due to the pandemic, features breakfast TV host Richard Maddeley,  former Strength Arlene Phillips is a judge and Naughty Boy is a rapper.

Over the next three weeks, the show’s content will be removed. Strength To be the most watched entertainment program on weekends. The 21st ITV winter stalwart is here.