How the song ‘Encanto’became a rare hit

He’s got it! He has a seven-foot frame and rats on his back. – and the first breakout hit of 2022. 

Yes, you are correct: Bruno is the estranged uncle of the Madrigal family in Disney’s. “Encanto,” and the subject of the animated movie’s signature song “We Don’t Talk About Bruno,” which shot to No. It climbed to No. 5 on the Billboard Hot 100 singles chart Monday nearly two months after its release in theaters. 

“Bruno” is performed midway through the film, as heroine Mirabel (voiced by Stephanie Beatriz) learns from her family about their black sheep relative (John Leguizamo), who has the gift – and curse – of predicting the future. It was not singled. It was also not submittedOscar consideration (in lieu of Spanish-language songs) for best original song “Dos Oruguitas”).

But that’s not all. “Bruno”From becoming a “Frozen”-style phenomenonAll its own: currently at No. Spotify’s No. 1 spot U.S. Top 50 chart, as well as topping YouTube Music’s Songs and music videos charts. TikTok claims that more than 146,000 videos were created using the track. These videos have racked up over 469,000,000 views. Fans also uploaded videos to highlight its appeal. Choreography and Latinx representation,And uncovering Bruno Easter eggs in the movie’s poster art. 

More:What Disney’s ‘Encanto’ teaches us about self-worth and overcoming intergenerational family trauma

In Disney's "Encanto," Mirabel (voiced by Stephanie Beatriz) meets her mysterious uncle Bruno (John Leguizamo), who is the subject of breakout hit "We Don't Talk About Bruno."

“The organic nature of the audience landing on ‘We Don’t Talk About Bruno’ really is the marketplace picking the single and that’s quite unusual, especially for an animated film,” says Chris Molanphy, Slate’s chart analyst and host of music history podcast Hit Parade.

“You’ve got this very bespoke situation where this left-field, almost patter song with multiple artists gets the big rise on the charts. But you have to throw several things into the blender to explain how this happened.”

“Encanto” wasn’t a big hit at first

“Encanto”The company got off to an easy start during Thanksgiving weekend. $92.6 Million box-office haul – the latest in a string of movies aimed at young kids that have struggled to draw families back to theaters during the pandemic. The film’s soundtrack, featuring eight original songs by Lin-Manuel Miranda (“Hamilton”), similarly disappointed with its debut at No. 197Billboard 200 album charts.

However, the movie and its soundtrack were a huge success. “Encanto” started streaming on Disney+ Christmas Eve. Since then, the soundtrack has been available on Disney+.It climbed to No. 1Billboard’s album chart: Adele’s latest juggernaut is beaten by it “30.” Multiple songs from the film are featured in the Hot 100 – led by “Bruno,” which entered the chart two weeks ago at No. 50, before climbing to No. 5.

Review:Disney’s ‘Encanto’Lin-Manuel Miranda songs and awkward teen heroine enchant the audience

Jason Lipshutz is the senior director of Billboard’s music. He compares the song’s rapid rise to Olivia Rodrigo’s breakthrough. “Driver’s License” last January. Like “Bruno,” the Grammy-nominated single was propelled by massive Spotify streams and trending TikTok videos, as people looked for the next big thing following the usual glut of Christmas music and fall releases from major artists. 

“This is a new animated film that everybody started watching over the holidays – especially families with little kids, who are watching it over and over again,” says Lipshutz. “So I’m not shocked it’s risen so quickly because everybody can stream it. And I think people are just ready to experience something new.” 

What’s the deal with ‘Bruno?

Elton John in 1995, holding his best original song Oscar for "Can You Feel the Love Tonight" from "The Lion King."

Latin music revenues For the fifth consecutive year, grewAccording to the Recording Industry Association Of America(RIAA), 2020 was the U.S. year. And with Colombian hitmakers including Maluma and Sebastián Yatra featured on the soundtrack, it’s no wonder that “Encanto” has enjoyed crossover appeal. 

However, this doesn’t explain everything. “Bruno”listeners singled him out. The song isn’t a power ballad, like Idina Menzel’s. “Let It Go”From the animated “Frozen,”It took approximately five months. It rose to No. 5Hot 100. Nor was it given a radio-friendly makeover by Elton John (“Can You Feel the Love Tonight”) or Vanessa Williams (“Colors of the Wind”), whose respective recordings of the Disney favorites both reached No. 4 in the mid-1990s. 

“The major Disney breakout songs don’t really function like ‘We Don’t Talk About Bruno,’ which is so much more about plot continuation and is less a kind of ballad as ‘Colors of the Wind’ or ‘Let It Go,’ ” Lipshutz says. “It doesn’t really make a ton of sense without seeing ‘Encanto,’ but I think because it’s such a compelling song within the movie, it doesn’t really matter if it’s more plot-driven. It’s the catchiest song.” 

With “Encanto”, Lin-Manuel Miranda welcomes Stephanie Beatriz into Disney’s ‘princess Club’

Marisa LaScala, a parenting and relationships editor at Good Housekeeping, believes “Let It Go”It still holds the edge “Bruno,”It is simpler for kids to sing and faster, but it has less emotional connection. But “Bruno” – with its danceable blend of cha cha and hip hop, and mischievous lyrics about a potential villain – has a chance of becoming just as ubiquitous. 

“Some of the most enduring Disney songs are the villain songs – think ‘Poor Unfortunate Souls,’ ‘Be Prepared,’ ‘Gaston,’ ” LaScala says. ” ‘Bruno’ gets to weave together this myth that gets more and more exaggerated. I think kids like that. … Plus, the melody switches up for each of the characters, and then the song layers all the parts together, which keeps it interesting. 

“Again, I asked my 6-year old daughter why she loves it. She just lowered her voice and said, ‘It’s mysterious.’ ” 

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