Betway and Gaming Innovation Group (GiG) will continue their partnership so that the former can use GiG Comply, a marketing compliance tool, in Africa.
In September 2021, Betway announced that it would be partnering with GiG. Betway has been getting into strategic deals with marketing and security companies to enhance and fortify its sports betting product. As a result of its partnership with GiG, Betway started using GiG Comply, a marketing compliance tool belonging to the company.
By monitoring and scanning websites, through its tailored conventions and inventory framework, GiG Comply is customized for niche-specific regulations and advertising guidelines – both for online casinos and sportsbooks, where punters take the chance to win real money. Such standards cover various jurisdictional stipulations across various continents, including that of Africa.
Betway decided to partner with GiG and use GiG Comply because of the tool’s ability to scan 30,000+ web pages for content like iGaming code counting red words, regulatory requirements, and links. Since the tool utilizes marketing from all companies affiliated with its platform, Betway can benefit from a wide scan range.
Reasons for Betway to Continue Using GiG Comply
Betway uses GiG Comply for its online gambling sites in Africa. The tool helps the operator scan web pages for links, iGaming code red words, and regulatory requirements and ensures that its marketing campaigns are proactive.
GiG Comply also helps Betway comply with regulatory frameworks and puts it in a better position to ensure that affiliates align with its policies. GiG Comply also helps Betway update its terms and conditions and make its responsible gambling policies visible.
Chad Bates, Betway’s marketing head in Africa, referred to the company’s partnership with GiG as a golden opportunity because it helps the company tap into GiG’s innovative compliance software and empowers it to continue offering its African customers a secure, responsible, and fair gaming environment.
GiG Comply uses customized parameters and criteria to scan websites. Partners can customize the tool for market-specific regulations and advertising standards, including regional regulatory requirements in continents like Africa.
Betway started using GiG Comply in September 2021 to strengthen its capabilities for marketing compliance by scanning 30,000+ websites every day.
GiG CMO Jonas Warrer said that the company is happy that Betway values GiG Comply as its marketing compliance tool of choice for monitoring marketing compliance as it expands into fresh markets.
GiG Partners with Betway in Portugal Too
Sportnco Gaming Group, a subsidiary of GiG, signed an agreement with partner GM Gaming Limited, the operator of Betway in Portugal. The agreement, signed in April 2022, allows Betway.pt to use the Sportsbook and Player Account Management (PAM) of Sportnco. The casino gaming and sports betting markets in Portugal have grown steadily. This growth makes the market attractive for several operators.
Sportnco’s experience and knowledge make it the top choice for operators who want to offer their services in regulated markets or migrate from one platform to the other.
Gaming Innovation Group
Gaming Innovation Group (GiG) is an iGaming technology company that develops and supplies services, products, and solutions to operators of online gambling sites. Established in 2012, the company’s mission is to help its partners profit through scalable technology, high-quality service, and product innovation.
Betway
Betway is an online sports betting brand belonging to Super Group. One of the leading providers of sports betting services in the world, the company has several online gambling brands, including Betway Poker, Betway Sportsbook, Betway Vegas, Betway Bingo, and Betway Casino.
Betway is licensed to operate in several countries, including Sweden, Ireland, South Africa, German, Belgium, Spain, Malta, and the UK. The company has headquarters in Guernsey and Malta and branches in Cape Town, London, and the Isle of Man.
Recently Betway attracted a lot of attention because of its partnership deals with eSports clubs in Brazil. Online sports bettors in Brazil consider Betway, along with other bookmakers like Betfair and Bet365, as one of the best bookmakers in the country.