CAA has appointed Lee Schroder to its Motion Picture Marketing division.
Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and distribution strategy for theatrical and streaming releases.
Led by Megan Crawford, CAA’s Motion Picture Marketing department also works closely with the agency’s Media Finance group, providing analysis and insight to clients whose films are financed independently, guiding them on marketing strategies, from festivals and distribution options, to awards season campaigns. The department also curates a tastemaker series that has become an important stop on the awards circuit.
Schroder comes to CAA from Netflix, where she served as a publicist working on campaigns for films including Fear Street trilogy, The Adam Project the streamer’s most watched movie, Red Notice; and the upcoming fantasy epic The School for Good and Evil She also assisted with the release and award campaigns. Mank, The Marriage Story And Over the Moon
Schroder started her career as a field publicist in Atlanta at Allied Global Marketing supporting a roster of lifestyle and film clients, with a focus on Disney’s film slate and an emphasis on locally-filmed Marvel productions.
Schroder, who worked as an assistant at CAA earlier in her career, is making a comeback to CAA.