Bruce Willis has retired from acting, but his likeness will live on thanks to the sale of his deepfake rights

Bruce Willis has retired from acting, but his likeness will live on thanks to the sale of his deepfake rights

Deepfake technology appears to be intrusive and potentially dangerous. One of many has been Impersonating Tom Cruise on viral videosFor years, and even decades. Reached out to the celebrityTo try to get his permission. Hollywood studios use deepfake technology. de-age important charactersStar Wars Universe, or to satisfy fan curiosity How a classic character might appearIf the original actor could still perform them. Bruce Willis, however, seems to be making history as the first actor in the world to sell his image rights so that a deepfake firm can recreate him for future projects.

Deepfake uses digital technology for creating the image of a celebrity and placing it on another actor. It can create the illusion that an actor is doing anything. This Tom Cruise deepfakeIt appears that the video shows the Mission: ImpossibleStar walks into a room, falls and trips, then speaks to the camera. It’s unnerving.

Bruce Willis gave permission for his likeness to go to Deepcake who used it in an advertisement for a Russian telecommunications company. In the ad “Willis”is linked to a bomb and another spy-looking agent. The digital counter is ticking down, until “Willis”The password to stop the countdown is revealed. Only, it’s not Willis at all. He allowed the performance to take place digitally and never had to get on a set.

In a statement obtained from The Telegraph from the company’s Website. Willis was quoted saying:

It was very impressive to see how my character worked out. It’s a mini-movie in my usual action-comedy genre. This is for me a great way to go back in history. Modern technology allowed me to communicate, work, and take part in filming even though I was on another continent. It’s a very new and interesting experience, and I thank our entire team.

It was reported that Bruce Willis died earlier in the year. Acting was my last job.Because of his struggles with aphasia. This technology allows Willis to continue appearing in projects without actually having to. The jokes are about Willis’ recent series of direct-to video movies, which he had been making even though his family wasn’t there. He claims he was not being exploited. These wouldn’t be performances, but it would allow the star to stay in the public conscience. Just, you’d hope, in something more meaningful than a Russian commercial.

Looking for Bruce Willis more? We have compiled a run-down of Bruce Willis’s most popular songs. His greatest moviesHow to watch them. When we have the chance, we can speak to someone who has worked with the actor. Like Justin Long Live Free or Die HardWe are always open to sharing our memories. Don’t expect that to end any time soon.

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