UKTV, the BBC Studios-owned channel group UKTV, achieved a record share in TV viewing last year. It grew by nearly 5% thanks to dramas such as Annika Ragdoll generated big audiences.
UKTV reported that total share increased by 4% to 4.8% over all hours. Drama channels Alibi, Drama and Drama performed particularly well. Advertising measures such as the Share of Commercial Impacts (a measure that advertisers use) increased by 5.7% to 8.5%.
UKTV identified originals like Nicola Walker-starring Annika, whose top episode has been watched by more than 1.3M people and is Alibi’s most-watched show of all time, along with Sid Gentle Films’ Ragdoll, Key to its success.
The channel group has pivoted towards a scripted strategy over the past couple of years, also ordering the likes of BBC Studios’ Hunt together
and Red Production Company’s Traces.Dave formats, which are not scripted, can perform well. Meet the Richardsons Mel Giedroyc – UnforgiveableThe second is the successor show. Taskmaster, This program is now on Channel 4.
Six of the top-10 most viewed shows were UKTV originals.
Marcus Arthur, CEO of BBC Studios, was previously associated with the BBC Studios CEO position that was taken over by Tom Fussell. He described the news as “an exciting and exciting experience.” “incredible achievement.”
“As we look forward to 2022, we will continue UKTV’s growth trajectory by working closely with domestic and international production partners, investing smartly in content, and expanding the footprint of our much-loved brands,”He concluded.
