Ahead of next week’s Mipcom, Banijay has acquired global rights to Argentine celebrity competition series “The Hotel,” continuing its hugely successful relationship with Diego Guebel’s high-flying Boxfish in Argentina.
Produced by Boxfish for Canal 13, one of Argentina’s biggest free-to-air channels, “The Hotel” (“El Hotel”16 contestants from the celebrity world are locked up for four months in a luxury resort on the outskirts a city. There’s only one caveat: the luxury establishment does not employ any staff.
“While guests enjoy a luxurious stay in the pool, spa and live shows and tuck into gourmet dinners, staff are housed in the hotel’s service area, washing linen, preparing breakfast and serving the guests’ every need,”Banijay explained Saturday the acquisition.
Celebrities decide who the stars are at the beginning of the week ‘guests’Who is the next? ‘hotel staff.’A elimination duel determines who is left at the end “The Hotel,”Before the final winner receives what is described as a large cash prize.
This playful approach to the social gap tackles with humor an important issue in Argentina, and around the globe. “The Hotel”Buyers will be presented at Mipcom in Cannes next Week. Banijay will represent the complete series as well as the format (except Argentina, Spain, and Brazil). Banijay Rights will also be selling the title at Mipcom.
“‘The Hotel’ is a colourful reality show featuring challenges with real jeopardy for celebrity contestants, keeping everyone on the edge of their seats,”Banijay’s global head of content operations Lucas Green said that the series instances are the “incredible breadth” of Banijay’s multi-genre catalogue of over 135,000 hours.
Headed by famed former Cuatro Cabezas’ founder Guebel, producer of the multi-formated “CQC,”Boxfish has been producing three seasons since 2020. “MasterChef Celebrity,”A Banijay mega-format screening on Telefe (ViacomCBS owned Telefe), which has taken Argentine primetime TV and social media by storm starting with its October 2020 debut. The Boxfish Argentine makeover won three top awards including the Golden Martin Fierro for best program of the year at May’s 2022 edition of the awards.
One of Latin America’s fastest-growing TV companies, Boxfish is now developing and producing content for different streamers, including Paramount+, HBOMax, Netflix and Amazon PrimeVideo. Having opened offices not only in Buenos Aires but also Madrid and São Paulo, Boxfish is expanding energetically in Spain and Brazil. Three-part doc series “Locomía,” a Movistar Plus+ original produced with Boxfish, proved the biggest non-fiction hit on Spain’s Movistar Plus+ to date in 2022 when it bowed on the Spanish pay TV/SVOD player in June.
“The Hotel” joins Banijay’s market-leading slate of titles at Mipcom. Format highlights “Starstruck,” “Blow Up,” “Love Triangle,” “Le Plus Grand Karaoké de France” “MasterChef: Young Talent.”
Banijay Rights-fronted premium scripted title include “Marie Antoinette,” “Rogue Heroes,” “Bali 2002,” “Serial Lover”Third-party dramas “Stonehouse” “Riches.”
Diego Guebel