Beyoncé’s daughters Blue Ivy and Rumi are making fashionable cameos in the singer’sShe campaigned for the latest Ivy Park collection and proved that style is truly family-friendly.
The two made an appearance in a promotional video for Halls of Ivy, under Beyoncé’s activewear line’s collaboration with Adidas. Beyoncé posted the video to her Instagram on Tuesday, which also featured appearances from celebrity children Natalia Bryant, daughter of the late Kobe Bryant, and Ava and Deacon Phillippe, daughter and son of Reese Witherspoon.
In one clip from the ad, Blue Ivy, 9, and Rumi, 4, can be seen in matching houndstooth-printed outfits alongside Beyoncé.
The new collection features “classic fashion silhouettes, infused with individual style, swagger and the spirit of following your wildest dreams,”According to Adidas Website.
Blue Ivy, Rumi’s campaign appearance electrified social networks.
“BLUE AND RUMI TAKING OVER YUPPPP,”@johnvenchy has commented on Instagram.
@44beystreet has added: “Rumi looks so beautiful! Omg!!! 😍😍”
Instagram user @jj._jordan was genuinely stunned by the girls’ growth, commenting, “Blue and Rumi are getting so big😭❤️👑”
Halls of Ivy marks the fifth joint collaboration between the brands, according to the Adidas website. The children’swear part of the collection will include “34 apparel styles,”The website lists a variety of options, including a faux fur coat, houndstooth cotton jacket, and a cropped shirt and houndstooth bra.
This isn’t the first time Blue Ivy and Rumi both posed for the camera. In August, Blue and Rumi, along with Rumi’s twin brother Sir, modeled looks from Ivy Park’s rodeo-inspired children’s collection, including cow-print leggings and a blue cowboy hat.
“My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match,” Beyoncé said in an Interview with Harper’s Bazaar in September. “So, it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing.”
Halls of Ivy will be available exclusively on the Adidas website Dec. 9, after which the collection will be launched globally Dec. 10, according to the Adidas website.
Contributing: Elise Brisco, USA TODAY