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Cher and Saweetie aren’t exactly an expected duo, but considering each of their unique holds on popular culture and dedication to individuality, it makes sense that they came together for the first time as the stars of Mac’s newest campaign, Challenge Accepted.
The campaign was released on Jan. 4, along with an inspiring promo video. It asks customers to test their products against water, sweat, and bad weather. They promise that their highly pigmented, waterproof formulas will protect them from all these conditions. Cher in the iconic Cher look from 1975’s cover is the highlight of the video. “Time.” “I love lasting forever,”She makes the closing statement.
The music icon is almost as famous for her unique style as her hit songs, but it’s only been in recent years that she’s also embraced the beauty and makeup space. “I was always Cher, but I didn’t have the luxury of makeup, hair and costumes at four,”She made the statement in a statement. “I was always stubborn. Later, that stubbornness turned into my mantra… I DON’T BELIEVE IN THE WORD ‘NO’…no matter what happened, I never gave up. I couldn’t let it matter what people thought. I took risks because…what else do you do? I was like a bumper car: when I hit a wall I just backed up and turned around. I’ve been saying Challenge Accepted for a Millennium.”
For Saweetie, the campaign is about more than just representing a makeup company she’s grown up wearing, but is representative of her own hustle persona. Sharing the screen with Cher didn’t hurt either: “I was so honored to partner with a legend like Cher and a brand I’ve always loved like Mac, it was the perfect fit,”She made the statement in a statement. “Cher’s regal energy is so contagious so being alongside her in Challenge Accepted has been an unforgettable experience.”
Check out these top-selling products as part of the Challenge accepted campaign.
Studio Fix Fluid
Courtesy Mac
Mac’s most popular foundation boasts matte and buildable coverage for a full 24 hours, with UV protection to boot. Not only does it blend easily and evenly while controlling for shine, but its non-cracking and breathable formula ensures that you won’t get acne even with daily wear. The all-inclusive collection comes in 63 shades and is ideal for all skin types, although it’s particularly recommended for those who run oily.
Mac Powder Kiss Lipstick
Courtesy Mac
This lightweight matte lipstick combines the best of both the worlds. It contains moisture-coated pigments, which hydrate the lips while also creating a soft-focus color. You can choose from 24 rosy shades that will suit any skin tone.
Prep and Prime Fix +
This hydrating mist of water is packed with vitamins, minerals, and a mix of green tea, cucumber, and chamomile. It will soothe and rejuvenate your skin. This versatile mist is perfect for moisturizing dry skin or giving your makeup a glow.